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Senior Account Executive, Digital Producer
Economist Group
New York, NY, United States
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Introduction:
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Currently we are seeking a Senior Account Executive, Digital Producer who will provide top level consultation to sales teams, clients and stakeholders on cross platform digital development and production associated with our integrated offerings including how best to run campaigns across our platforms. This role will provide guidance as to how to propose cross platform campaigns as well as ensure programmes are built to exceed client goals. This will include support developing proposals, executing campaigns and looking for optimization and improvements. This role will require knowledge of marketing and advertising with an emphasis on digital knowledge that will be used to win and renew business.
Accountabilities:
In the role you would be expected to:
• Become a subject matter expert in The Economist’s digital platforms, offering support to clients and the global sales and marketing teams in what we can offer clients
• Provide digital expertise to internal teams and clients, recommending best practices and contributing to strategic executions
• Act as digital lead in integrated programmes, assessing the process and reporting on top level successes and making recommendations based on market knowledge
• Translate technical concepts and approaches to other staff in an easy to understand manner
• Assist in developing hubs, digital advertising products, including providing tools which help the sales teams take new offerings to market
• Provide information and tools on the digital advertising products, including functional specifications, training, and guidance
• Provide coaching and problem-solving assistance for internal stake-holders, clients and agencies on how to best leverage our digital platforms to communicate with our audience
• Identify emerging trends within the digital space and look at how these can be translated to The Economist Group
Experience, skills and professional attributes:
To succeed in the role you must have:
• Solid digital experience in a client or publisher services role or strategy/planning role
• Detailed understanding of both the creative and media sides of digital marketing
• Ability to take ownership of and responsibility for the delivery of a project to meet stretch goals
• Creative problem solver with an entrepreneurial spirit
You will be able to demonstrate:
• Strong delivery and analytical skills with an outstanding record of professional achievement
• Well developed interpersonal and communication skills with a demonstrable history of building lasting professional relationships
• An ability to provide top level consultation to sales teams, clients and stakeholders on The Economist’s digital platforms with authority and credibility
If this role matches your skills, experience and motivations then please submit your CV with a covering note identifying why you feel you would be a great addition to the team along with your salary expectations.
In return, we provide a supportive and progressive environment with a wide range of opportunities for you to grow both personally and professionally.
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.