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Sales Operations Manager
Gannett
Mc Lean, VA, United States
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Sales Operations Manager, Single Copy
Reports to: Director, National Product Sales
This position requires a highly self-motivated individual who is responsible for evaluating sales trends, identifying obstacles and creating solutions to improve single copy volume and revenue. The Sales Operations Manager will work closely with all members of the National Product Sales team and with Gannett Publishing Services counterparts to develop and implement successful merchandising programs. This role requires a sales-oriented individual with strong leadership skills, the ability to individually and collaboratively problem solve and able to nurture relationships with both internal and external partners.
Responsibilities:
• Identify sales opportunities, create sales strategies and work with internal and external partners to maximize those opportunities
• Work closely with Sales Managers and meet directly with clients using the partnership selling approach with the purpose of selling new programs and expanding existing partnerships while maintaining existing business
• Identify and pursue non-traditional opportunities for sales growth
• Evaluate data to determine sales trends and identify key drivers and then determine creative solutions
• Manage promotion budgets and look for efficiencies while meeting needs of retailers and managers
• Work closely with Director and Sales Managers to meet marketing and sales financial objectives by forecasting sales volumes, revenues and expenses; involved in preparation of the annual sales budget; analyzes variances
• Evaluate effectiveness of point of sales materials and interface with INRG to ensure efficient processes are in place
• Work with all departments to ensure that regional circulation volume and revenue goals are met and exceeded while working within budgeted expense goals
• Evaluate and implement merchandising programs to achieve sales and revenue goals while meeting customer needs
• Be a retail sales and merchandising expert and leader within their assigned region
• Communicate programs, results and accomplishments to the Group Director, local publishing teams, which includes: publishers, editors, other internal partners
• Communicate and work collaboratively with peers in the interest of establishing best practices to scale to all regions
• Prioritize and develop key sales strategies that maximize sales volume and revenue opportunities
• Work collaboratively with the Director on various regional initiatives and coordinate sales programs with other internal groups to achieve the desired goals
• Be flexible with change and strive towards finding better ways to grow our business
Requirements:
• Requires a minimum of 3 years of experience in newspaper or CPG sales and merchandising
• Proven experience with sales analysis and forecasting
• Strong skill set with Microsoft Office with a focus on Excel
• A self-starter and ability to be self-directed is essential