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Manager/Associate Director, Strategic Analytics
Mullen
New York, NY, United States
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We are looking for a Manager/Associate Director, Strategic Analytics to join our New York City Analytics team.
This candidate will be a dynamic, solutions-oriented, go-getter with excellent written and oral communication skills. The ideal candidate will have a fearless approach to creative excellence and digital analytics and the ability to come to the table with innovative and creative analytics approaches.
Responsibilities:
• Act as the Analytics client point person as part of an integrated, cross-capabilities team
• Collaborate in the development of innovative measurement and analytical approaches to evaluating the value and performance of creative and media
• Actively manage research partner Mullen engages with to produce recurring insight reports such as Creative Effectiveness, Brand trackers, Competitive Analysis, to help guide the creative and communications strategy
• Apply his digital measurement expertise in partnering with Creative resources to interactively optimize digital customer experiences — web site, social venues, mobile applications--against priority KPIs
• Mentor Analysts in terms of analytical techniques and insight tools capabilities
• Manage junior staff on timely client deliverable completeness and quality
• Participate in recurring and ad hoc internal and client team meetings and discussions (both in-person and virtually)
• Support multiple client engagements across business industries by producing performance
insight and advising on in-market campaign optimization for multiple media mechanisms--OLA, SEM, email, social
• Apply a critical eye toward evolving and improving the efficiency of our internal analysis processes and interactions/ collaboration with capability teams
Requirements
• Four year degree required.
• Bachelor's degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline
• At least 5-7 years of work experience in a professional services environment: market research or advertising.
• Experience with analytics tools like Omniture, Google Analytics, Omniture/Adobe, DCM, Tableau.
• Fluent in using SQL & Excel for data manipulation, analysis, and charting.
• Critical thinking--capable of generating consistently accurate, useful reports as well as an enthusiasm for translating data into actionable insight relevant to marketing program objectives.
• Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines.
• Balances desire for quantitative rigor with realities of inconsistent business data.
You must be eligible to work in the United States to be considered for this position.
We are an EOE and do not discriminate against applicants due to race, age, ethnicity, gender, religion, national origin, veteran status or on the basis of disability.