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Product Manager, Premium Products
CBS
Burbank, CA, United States
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ABOUT US:
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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1. https://www.themuse.com/companies/cbsinteractive
DESCRIPTION:
Division Overview:
CBS Interactive is seeking a Product Manager, Premium Services, who will be a key addition to our Premium Product team. CBS All Access is a premium online streaming service offering its subscribers the ability to watch CBS programming. This will be an important position focused on the growth of our direct-to-consumer subscription service.
Role Details:
As a Product Manager, you will focus on key metrics around subscriber growth, conversion rate, and early churn across all platforms. You will work on the development of product services, features and tools that are critical components of the All Access subscription experience.
Your Day-to-Day:
• Liaison with Customer Service for subscription and billing needs and to incorporate customer feedback into product plans.
• Collaborate with internal and external developers, designers and other key stakeholders to define, implement and manage product features, direct QA efforts and to grow our key acquisition and early retention metrics.
• Work with our User Experience team to design industry-leading experiences.
• Advocate for CBS product users and create detailed and comprehensive product requirement documents detailing innovative and effective product experiences.
• Operate both independently and as part of a broader team; juggle multiple tasks and projects simultaneously in a results-oriented environment.
• Work with marketing managers to optimize subscription features across platforms.
• Interpret usage data and develop reports and presentations analyzing product usage; provide updates on product performance to executives and other stakeholders
• Work closely with wide range of internal clients, including Product, Legal, Business Intelligence, and Marketing.
Key Projects:
• Responsible for extending our monetization strategy via subscription systems, tools, and billing integrations.
• Drive new revenue streams and additional subscription line items for the CBS All Access business.
• Responsible for driving subscriptions and engagement via Big Brother and other spin-off franchises.
QUALIFICATIONS:
What you bring to the team:
• You have 3+ years of experience in online or mobile product management or product marketing with some understanding of digital subscription products
• You have experience with making data-driven product decisions and A/B testing frameworks
• You are a proven leader who can execute and quickly deliver cross-platform experiences in a cross-functional environment
• You have direct domain experience working with subscription, transactional or e-commerce products
• You have hands-on experience working with SCRUM or other agile development methodologies a major plus
• You are comfortable drafting Product Requirement Documents (PRDs) and detailed user stories
• You are proficient in MS Office, Visio/Omnigraffle or other tools for wireframing, Excel and PowerPoint
• You are familiar with mobile, streaming media players, and/or connected devices
• You have an understanding of usage and revenue forecast models - comfortable working with Excel models
• You have knowledge of iOS, Android and other platforms; Familiar with iTunes Connect, Google Play and Amazon app store submission tools and processes
• You have experience working with Optimizely, Flurry, AdMarvel, Omniture, DART, thePlatform, Tableau or comparable data systems is a plus
• You might also have familiarity with XML, HTML, and Photoshop
• You might also have a Technical background - CS, CE, EE
• You might also have an MBA
All candidates must successfully complete a background check prior to starting employment at CBS Interactive. CBS Interactive is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. CBS Interactive complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
EEO STATEMENT:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled