This job has expired, please see additional jobs below
Director Of Integrated Marketing
CBS
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
Director Of Integrated Marketing/NTR
ABOUT US:
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.
QUALIFICATIONS:
Minimum 5+ years in media event planning and radio a plus. Position requires thorough knowledge of media sales, and/or packaged goods, with an in-depth knowledge of research, marketing and branding. Excellent organizational skills, ability to multi-task and meet deadlines is required. Position requires a high level of computer skills. A four year college degree with knowledge of sponsorship and media sales preferred.
ESSENTIAL DUTIES & RESPONSIBILITIES include the following:
• Conceive, write and create new non-traditional revenue business opportunities.
• Participate in annual budget planning and individual event budget planning
• responsible for hitting and exceeding quarterly/annual budgeted NTR revenue goals
• Attend and participate in sales meetings.
• Assist in the training of Account Executives on how to sell events.
• Assist in the brainstorming of categories to call on for events.
• Assist General Sales Managers in managing the New Business Development account lists
• Coordinate events as defined by all the necessary steps needing to be accomplished by putting together a high profile event or sponsorship.
• Manage Event P & L, budgets, sponsorship agreements, venue contracts.
• Develop and maintain strong business relationships with clients/agencies.
• Assist sellers in growing current sponsor revenue share.
• Develop customized presentations of the highest quality for new and existing revenue opportunities.
• Develop and grow relationships at multiple levels of the customer’s organization in order to guarantee effective contacts internal to the organization and to be aware of problems and opportunities.
• Adhere to station policies regarding pricing, merchandising, commercial content, competitive product protection, etc.
• Monitor competition and trends in market.
• Other duties as assigned by the Director of Sales.
NOTE:
The statements herein are intended to describe the general nature and level of work performed by the employee, but are not a complete list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
QUALIFICATIONS:
see Job Description/Requisition Details box
EEO STATEMENT:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled