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Campaign Manager
Gannett
Fort Myers, FL, United States
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USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
Come join Gannett, a top global digital media and Fortune 500 company, which reaches more than 100 million people monthly through a powerful network of broadcast, mobile & publishing properties. Gannett Digital leads development and innovation around digital products across the company. Our goal is to re-imagine our traditional media roots. This is achieved by creating innovative products and services that leverage our role as an information provider and reach our customers whenever and wherever. Explore the possibilities…
The Campaign Manager owns the relationships and communication with the business units they are assigned. Mastery of the digital workflow between business unit and ad operations is required to provide end-to-end advertising campaign management. This position is responsible for ensuring campaigns and creative are executed on-time, accurately, monitored and deliver successfully.
In this role, you will:
• Campaign managers will own the relationship with the business units they have been assigned and will be the primary communicator from ad operations. Campaign managers should be able to handle many questions/issues as they arise without having to escalate to their Team Lead or Supervisor.
• Campaign Managers will have mastered the digital workflow that connects the business units they support and the ad servers we maintain to fulfill buys across the Gannett ad network.
• Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.
• Must fully understand all aspects of the ad servers, ad specs, creative templates and ad tags to ensure proper execution of creative elements to campaigns.
• Must have in depth knowledge of ad server delivery logic to troubleshoot delivery issues and provide effective solutions to manage campaign delivery in full.
• Provides urgent support to their business units as requested.
Here’s what you need:
• Bachelor’s degree in a business or technical related discipline required.
• 0-2 years of working experience in ad serving platforms or ad trafficking.
• (3 - 5 years of practical work experience in digital technology or advertising can be substituted for college education)
• Proficiency in MS Office.
• Flash, HTML and JavaScript knowledge.
Qualified candidates for this position must demonstrate the following:
• Demonstrated ability to function in a technical role.
• Strong interpersonal and team skills.
• Ability to handle multiple tasks/projects at once.
• Superior organizational skills.
• Quick, adaptive learner who will develop expertise in digital workflow and ad serving systems.
• Strong communication skills, both verbal and written.
• Ability to clearly convey technical and complex information through written communication.
• Ability to react to change productively.
• Previous experience in digital ad serving technologies.
What we Offer:
As a part of the USA Today Network, the nation's largest media and marketing solutions company, we offer a dynamic, community-focused environment where individuals are rewarded for exceptional performance. We offer competitive salaries and benefits, including health care, dental and vision coverage, flexible spending account, 401(k), paid vacation time, personal and sick leave, and tuition reimbursement. Pre-employment drug testing and background screening are required.