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Specialist, Marketing
Spectrum
Andover, MA, United States
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Thrive in the fast-paced startup environment and make your ideas count. Join one of the fastest growing online diversity recruitment advertising and OFCCP compliance service providers while enjoying the benefits and backing of a Fortune 500 corporate parent. America's Job Exchange (AJE), a wholly owned subsidiary of NaviSite, Charter Communications Company, is seeking a Marketing Specialist to own the majority of the B2B marketing funnel for AJE to generate website traffic and convert visitors into qualified leads for new business.
AJE has established itself as the leader in diversity hiring and recruitment compliance products, and hundreds of Fortune 2000 corporations and thousands of mid-market and small employers use AJE for candidate sourcing, diversity brand development and OFCCP compliance solutions. For more information, please visit: www.americasjobexchange.com.
Essential Functions:
• Identify and oversee marketing channel mix including SEO and paid campaigns; measure and optimize paid marketing Google Analytics and marketing analytics reports
• Create landing pages and lead generation forms for content to distribute through relevant paid programs
• Manage nurture programs, including email marketing, content and social channels; measure performance and optimize based on results
• Create or solicit marketing content including newsletters, blogs, product collateral, and sales collateral as required
• Plan, create, own, and maintain social media campaigns (paid and owned)
• Craft messaging for customers, sales, and other internal departments
• Assist in research of markets, understand buyer personas and competitive landscape
• Assist in coordinating webinars
• Plan and coordinate the logistics for conferences
• Brainstorm creative growth strategies alongside team
Job Requirements:
• 3+ years of marketing experience, including program strategy development, execution and reporting
• Excellent written and verbal communication skills
• Must understand functional aspects of campaign management
• Familiarity with marketing automation tools (Salesforce.com) and website analytics tools (Google Analytics)
• Proven ability to multi-task and excel in a dynamic, fast-paced environment
• Track record of building relationships with sales, services and other internal teams
• Strong analytical skills and Excel proficiency
• Bachelor’s degree
• Passion for working in a fast-paced startup environment, comfortable with continuous change and a willingness to roll up your sleeves and perform duties outside those described
• Results oriented and self-motivated to succeed with a can-do attitude
• Digital marketing experience and B2B experience preferred
Visit www.americasjobexchange.com and go to the 'About AJE' section in the footer panel to learn more about America's Job Exchange. Please send resume to: careers@americasjobexchange.com