This job has expired, please see additional jobs below
Digital Content Manager
Entercom
Norfolk, VA, United States
Job Details - this job has expired, please see similar jobs below
The Entercom Norfolk Digital Content Manager oversees the creation and execution of all digital content and promotions on all digital platforms – including but not limited to all social media efforts, websites, text campaigns, email campaigns, internet radio streams, audio on demand, E-commerce and apps. Entercom Norfolk Digital Content Manager will be responsible for making sure the programming user experience is positive by working with the Digital Program Director, Program Directors, Promotions Directors and Sales Managers.
Responsibilities and duties include:
• Using the tools offered by Entercom, this person will utilize Entercom Norfolk’s digital assets to grow ratings and revenue. Digital assets include, but are not limited to social media, website, E-commerce, database, email, graphics, streaming inventory, apps, audio on demand, metrics and diagnostics to shape strategy.
• Have familiarity and proficiency with monitoring and analytics platforms (both free and paid tools), web trends tracking and the ability to track activity to generate meaningful monthly metrics reports.
• Have the ability to use analytics to improve the use and engagement of the stations’ digital assets for both sales and promotions.
• Have the ability to complete assignments on time and by priority as well as build a strong, integrated relationship between digital, promotions, sales and programming.
• Work closely with program directors, digital and promotions team to ensure the essence of each brand is reflected appropriately within each digital asset and follow the strategy per each format. Through digital audits, he/she will make sure the digital assets are working properly and that the stations are using best practices.
• Create sellable campaigns and assets. Additionally, help create, execute and market unique digital marketing campaigns to benefit Entercom Norfolk clients.
• Basic knowledge of HTML and graphic design is desired, but not required. This position is not a web developer position. This position focuses on digital marketing and the creation of campaigns using the tools provided by Entercom.
• Participate in all of Entercom’s digital webinars, training modules and digital communications to fully take advantage of the many tools and best practices available.
To be considered for this position, please apply online at www.entercom.com and click on “Careers”. Entercom Norfolk is an Equal Opportunity Employer