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Marketing Assistant - Consumer Marketing Development
Penguin Random House
New York, NY, United States
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The marketing operations team at Penguin Random House is looking for an assistant who is passionate about digital marketing and analytics. Our group handles advertising, email marketing, subscriber acquisition, and analytics for Penguin Random House’s cross-divisional marketing initiatives. We also work to promote marketing innovation and effectiveness by running tests, researching new tools, and supporting and training divisional marketers. This position reports to the Senior Vice President of Consumer Marketing Development.
This is a great opportunity to get a strategic and big-picture view of publishing and marketing, and to learn and grow.
Specifically, the Marketing Assistant:
1. Assists the Senior Vice President of marketing and other team members in a range of projects
2. Researches marketing trends, best practices, potential partners; communicates findings
3. Performs analyses, such as how our readers interact with our online properties
4. Creates and manages reporting on topics such as social media, marketing effectiveness, marketing spend, and subscriber acquisition
5. Supports and trains divisional marketers on marketing tools and best practices
6. Runs marketing campaigns in Google AdWords, Facebook, and elsewhere
7. Provides administrative support, such as, setting up meetings, taking notes, copying, assisting with site audits, etc.
8. Organizes informational sessions for marketers and publicists on innovative marketing strategies and tools.
Please reply if you meet the following minimum qualifications:
• Four year college degree or equivalent work experience
• Experience in online marketing, marketing analytics, or publishing
• Project management experience or training
• Excellent written and verbal communication
• Detail orientation and organizational skills
• Proficient in Microsoft Office especially Excel and PowerPoint
• Willingness to learn new systems, such as Brandwatch, AudienceView, Hitwise, and in-house reporting tools
Salary for this position is $38,000.00. Full-time employees are eligible for our comprehensive benefits program. Please apply using our online application process.
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.