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Director of Publicity
HarperCollins
Nashville, TN, United States
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HarperCollins Christian Publishing is in search of a Director of Publicity for their W Publishing division. The W Publishing imprint of HarperCollins Christian Publishing publishes narrative nonfiction at the epicenter of faith, creativity, and culture. Our successes include current New York Times bestsellers The Magnolia Story by Chip and Joanna Gaines as well as past mega-sellers Heaven is For Real and Same Kind of Different as Me. We are looking for a Director of Publicity to lead the divisional publicity team. Our ideal candidate will possess a passion for great content, stellar written and verbal communication skills, and will enjoy working in a dynamic and highly collaborative environment.
Responsibilities:
The primary responsibilities of the Director of Publicity include but are not limited to:
• Sets PR strategy and protocols for the W Publishing Group
• Actively develops and maintains media contacts, including national, regional, local, and online to secure book coverage.
• Works with the marketing team, acquisition editors, authors and agents to develop and execute publicity campaigns with some travel to support book-related events/media tours.
• Oversees all facets involved with creating press materials and monitors breaking news for timely hooks relevant to the product.
• Tracks media activities and clippings for updates to the HCCP sales team, authors, agents, and internal personnel.
• Coordinates media training as needed for any divisional author in need.
• Manages one Publicist as well as outside public relations firms, and coordinates the activities of other personnel involved in each project.
• Schedules author tours with both traditional bookstore appearances and off-site events involving third party partners.
• Manages overall publicity budget and works with marketing counterpart and VP Marketing to determine priority PR projects.
• Works with other HCCP publicists to coordinate group activities such as media trips to New York, media holiday gifts, media catalog mailings, publicity staff retreats, etc.
Qualifications:
Desired candidate will possess the following knowledge, experience, education and skills:
Knowledge:Microsoft office and Cision media database
Work Experience:Preferred candidate will possess 7+ years’ experience in communications role with an emphasis on public relations. 3+ year’s national media pitching experience is desired booking top-line media in both traditional and digital outlets. Previous supervisory experience is required.
Education:BA or BS in Public Relations, Communications, Journalism, Marketing or related field
Industry Knowledge:Knowledge of Christian publishing industry is desired but not required.
Skills:
• Desired candidate will be detail oriented, yet have a broad eye for the changing landscape of public relations
• Excellent communication skills, including exceptional writing skills
• Creative thinker
• Ability to work in a collaborative team environment
• Project management experience
• Track record of ability to generate creative angles and pitches
• An ability to work in a fast-paced environment under deadlines
• Experience working with celebrities, pop culture projects, memoirs, music and design books
• A deep understanding of the digital media space, including bloggers and social media
• Ability to act as an ambassador and influencer to the media, agents, authors and other opinion formers to reinforce the reputation of HarperCollins as a major, innovative publisher
HarperCollins Christian Publishing is an equal opportunity employer.