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Digital Performance Lead
Ubisoft
Montreal, , Canada
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Job Description
Responsible for Ubisoft’s Canada digital media performance strategies, tactics, buying and optimization operations (including Programmatic, Social, SEM & usage of DMP), the Digital Performance Lead will manage the development, implementation, and daily optimization of performance campaigns across multiple brands.
The Digital Performance Lead will redefine the performance marketing approach, namely by maximizing the usage of current and future digital marketing tools and platforms, at the center of which is Ubisoft’s Adobe-powered Data Management Platform.
The selected candidate will work alongside other members of the online marketing group as well as the offline advertising and promotions teams. Working closely with Ubisoft's media team and analyst, the Digital Performance Lead will ensure a proper tagging to track performance and use available analytic tools and reports. This will aim to ensure a continuous return on investments by increasing buys performance and delivering a clear portrait of activities at any given time.
Given the fast-paced and demanding environment, strong project management, organizational, and analytical skills are essential.
Responsabilities
Programmatic, SEM & Social Planning and Buying
◦ Participate in the elaboration of the global media strategies for Ubisoft Canada
• Elaborate the programmatic buying strategies (Inc. retargeting strategies), segmentation plan, architecture, forecasts and tests (using all available tools including the DMP)
• Manage use-cases and testing for the exec team in collaboration with the media team
◦ Participate in the establishment, follow up and optimization of campaign KPIs
• Work closely with the media planner, the IT team, the ad-ops team, and the Marketing Analytics Manager to elaborate proper and relevant tracking/reporting as well as new segments and performance opportunities
◦ Organize and participates to media programmatic suppliers briefings, meetings and negotiations including direct partnership opportunities
◦ Follow major market changes, trends and be aware of new products and suppliers
◦ Participate in the elaboration of post mortems and other media analysis
Programmatic, SEM & Social Operations and Optimization
Work with the Programmatic Specialist to ensure:
◦ Development of media presentation documents (in collaboration with the media team)
◦ Quality and required number of creative are delivered by supplying clear and efficient specs, giving clear/reasonable delivery timelines (in collaboration with the content and creative team)
◦ Regular monitoring of budgets, orders approvals and invoices
◦ Compliance of the campaigns and the proper functioning of advertisements
◦ Campaign management, including the tagging, implementation, delivery, evaluation, coordination of creative content, contracts / agreements and any other relevant documents as required;
◦ Implementation and monitoring of all the digital media campaigns (in collaboration with the Data Analyst)
◦ Tracking, optimization, quality and delivery of ad campaigns
◦ Management of reporting and monitoring of budgets across campaigns
◦ Demonstration of proactivity and high reactivity, meaning a capacity to propose optimization recommendations on a day to day level, changing/updating a campaign with short notice and offering answers
Create communication synergies between internal teams and with external partners
◦ Maximize synergy and optimization with other Ubisoft groups and partners (CRM, Social)
◦ Articulate knowledge and deliverables to senior management effectively
◦ Develop trusted relationship with major suppliers on the Canadian market
◦ Attend to meeting with marketing teams and key US team-members (Media, Analytics)
◦ Work closely with the consulting media agencies and partners to optimize media planning approach and keep updated skills
◦ Share programs and amplify media initiatives by coordinating with other teams for integrations (PR, Retail, Event) and agencies; also flagging any potential issues
◦ Work with IT and ad-ops to ensure proper and efficient tagging
Qualifications
• 4-6 years direct experience managing digital performance campaigns including e-commerce campaigns
• Deep experience with ad-technologies including ad servers, the Adobe Marketing Cloud, DSPs, AdWords, Facebook Ads Manager, and more specifically DMPs, a must;
• Curiosity and desire to test & improve campaign performances, control fundamentals, analyze data, and identify key business opportunities in data
• Sound understanding of the online advertising ecosystem
• Strong leadership, communication, project management, and collaboration skills with a proven ability to work with both technical and business teams
• Exceptional analytic skills and ability to communicate results to cross functional teams
Assets
• Understanding HTML, JavaScript, API and other web technologies
Additional Information
All your information will be kept confidential according to EEO guidelines.