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Channel Director, Paid Media
VML
Kansas City, MO, United States
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VML is all about putting everything you are into everything you do. We're a full-service advertising agency that thrives on moving brands forward by inspiring a human connection.
The Channel Director - Media will be responsible for:
Leadership:
• Embody and support the vision and strategic direction of the VML media department in the VML Atlanta office
• Effectively develop materials and present them in new business pitches
• Be part of the office leadership team and account leadership teams along with client engagement, creative and planning representatives
• Serve as an integral part of the VML U.S. channel department leadership team, making recommendations on philosophy, structure, tools, and approach that will help us stay on the cutting edge of integrated channel planning and execution
Management:
• Manage the flow of client media-related issues. Create solutions and resolve problems.
• Develop and maintain excellent relationships with VML media clients
• Establish timetables for development of plans
• Interview applicants and hire candidates for more junior-level positions
• Manage the performance of the VML Atlanta media team as measured by profitability, retention and client feedback
Media Planning:
• Embody VML’s integrated channel planning approach, working closely with the creative team to drive innovative, effective ideas that meet our audience where they live
• Develop media plans that support the client’s marketing objectives
• Continually reinforce the behaviors of the consumer in the integrated idea development process
• Empower the innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation
• Supervise implementation of integrating offerings and tools
• Identify opportunities for content partnerships and multi-platform media partnerships, when appropriate
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Analyze competitive activity in the marketplace
• Present media plans to clients
• Work with the analytics team to develop a measurement framework for the campaign
• Work with the analytics team to measure media performance while in market, make recommendations for optimization
• Develop recap reporting to understand and document final campaign performance against goals and any critical learnings
• Ensure media plans executed as planned and approved, on schedule and non budget
• Regularly meet with media and industry reps to develop and maintain expertise on the technologies and capabilities available in the market that our teams can leverage
As part of the WPP Group, VML offers one of the best overall compensation packages in the business.
Required Skills:
• Outstanding verbal and written communication skills
• Adept at using media research and planning tools to determine audience size, create proformas, determine audience attributes, etc.
• Demonstrated success with client relationships, team management and media planning
• Fortitude to stay calm under pressure
Required Experience:
• 7-plus years of experience with media planning — agency and/or client experience
• At least 3 years of experience media planning in an agency environment
• At least 2 years of experience media planning in an integrated agency environment, integrating with creative teams
• Demonstrated ability to manage and lead across multi-office internal agency environment and multi-agency external client engagements
• Strong experience and integration with research/planning and analytics/measurement/optimization
VML is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.