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Marketing Manager - Prima Games
Penguin Random House
New York, NY, United States
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The world’s leading publisher of strategy content for PC and console video games is seeking a Marketing Manager. This person will execute short and long term strategic marketing, public relations and social media plans to grow brand awareness and sales.
Specifically, the Marketing Manager:
1. Manages relationships with world renowned licensors to create promotions that mutually benefit brands.
2. Develops strategies that facilitate direct to consumer sales growth in the strategy guide and collectible market.
3. Creates global marketing and promotional plans to promote products and services.
4. Manages relationship between internal sales force and equips them with the tools to sell products effectively.
5. Oversees social media strategy and manages relationships with social media partners.
6. Works with Digital Director to manage online and e-commerce strategies for websites, social media, and email marketing.
7. Manages the marketing budget line for assigned titles.
8. Manages and executes online and print consumer-facing outreach.
9. Daily project management of all promotions related to products.
10. Convention/meeting planning preparation.
11. Assists in providing creative direction for marketing collateral.
12. Maintains an understanding of the competitive marketplace and makes appropriate recommendations regarding PR and social strategy.
13. Manages media inquiries and sample requests.
Please apply if you meet the following minimum requirements:
• Four year college degree or equivalent work experience
• Minimum 5 years experience of marketing and publicity
• Minimum 5 years experience of digital marketing
• Demonstrated experience in sales and budget management
• Direct to consumer marketing experience required
• Establish success with social media and digital marketing
• Self-motivated, able to prioritize, and can work independently as well as in a team
• Ability to multi-task and will thrive in a fast-paced environment
• Candidate should be proactive and exceptionally organized
• Strong communication & writing skills are essential
• Some travel will be required
• Knowledge of the video game and strategy guide industry would be a plus
Please submit a cover letter and resume to be considered for this opportunity.
DK is the bestselling publisher of highly visual, photographic non-fiction for adults and children. Our aim is to inform, enrich and entertain readers of all ages through beautifully designed content. Publishers of the Eyewitness series for children, the award-winning Eyewitness Travel Guides and the creators of the online homework help website DKfindout!
DK is part of Penguin Random House and is also the parent company for Alpha Books, publisher of the Idiot's Guides series, Prima Games, video gaming publishers, as well as the award-winning travel publisher, Rough Guides.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.