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Email Marketing Coordinator (Temporary)
AEG
Los Angeles, CA, United States
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AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance: touring, one-offs, sponsorship, festivals, and special events with seventeen+ regional offices and over thirty-seven-state-of the-art venues. AEG Live’s most recent tour roster includes The Rolling Stones, Enrique Iglesias & Pitbull, and Justin Bieber.
AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival.
The email marketing coordinator is a junior-to-mid level role. The right person for the job will own, produce, and execute multiple email campaigns per week in a fast paced, rapid-growth environment dedicated to helping customers get to see their favorite performers at events across the country. If you are a detail-oriented person who can quickly master new tools and manage multiple deliverables at once with accuracy, we want to talk to you.
1. Proof read and distribute weekly newsletters. Order and deploy e-cards and e-blasts with custom email builder tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
2. Connect to customer data warehouse to pull lists of email recipients on a per-event basis. Requires understanding SQL commands and at least basic syntax.
3. Create email HTML from preexisting templates, with weekly modifications. Test creative integrity through Litmus.
4. Analyze email campaign results and recommend changes for future email campaigns
5. Coordinate and communicate with fellow marketers and other team members to get necessary creative for email campaigns
6. Source content via working with campaign ordering system, content management system, and production team to populate creative
7. Complete ad hoc projects as required
Required Qualifications:
1. A minimum education level of: High School Diploma or its equivalency
2. Years of related work experience: 2-4
3. Must have solid experience with email HTML, and troubleshooting css for email
4. Must be conversant in SQL and able to understand command syntax and able to alter preexisting statements for new list pulls
5. Solid experience working in ExactTarget, Excel. Photoshop / Illustrator is a plus
6. Strong written and verbal communication skills
7. Curious, organized and detailed
8. Must have strong work ethic, problem solving and prioritization skills
9. Must be able to work independently and as part of a team
10. Years of related work experience: 1-4
11. Project management experience a plus (working in Confluence or similar tool)
12. Knowledge of the music preferred