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Ad Product Marketing Manager, Co/Lab
Condé Nast
New York, NY, United States
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The Condé Nast Co/Lab team’s goal is to support Condé Nast’s brands both from a collaborative centralized team and from many positions embedded within the brands. Our team is the core of Condé Nast’s digital expertise and enables transformative experiences for our consumers and business partners.
Co/Lab is seeking an Ad Product Marketing Manager to join its fast-paced and dynamic centralized team. This position will lead the charge in defining and driving our social ad product commercialization and monetization. In the longer term, this role will also partner with our Business Development and Corporate Development team to better productize and market strategic partnerships. This person will report to the Sr. Director of Ad Product Marketing & Strategy.
Primary Responsibilities
• Assist with development and ongoing management of social products, product packages, and KPIs for key growth initiatives involving various platforms including Facebook, Instagram, Snapchat, etc.
• Leverage data and insights to influence pricing, discounting, packaging, product positioning, and tactical recommendations to sales teams and brands to ultimately drive internal and external product growth and adoption
• Collaborate with Digital Ops team on improving process of social media buys and investment
• Collaborate with and train Sales Ops Directors on the importance of social in media plans
• Manage pipeline, roadmap, and project plan for corporate driven social media programs, partnerships, and acquisitions - including onboarding new social analytics tools, products, targeting methods, and audience networks
• Ensure client expectations are met and executed by interfacing with internal teams (ad ops, inventory, etc.)
• Work closely with consumer analytics team to ensure social media campaigns drive long-term audience growth and support brand objectives
Desired Skills and Qualifications
• Expertise in social media marketing strategy and complete social marketing mix
• Knowledge of best practices in the dynamic world of social media
• Familiarity with digital and social analytics tools and the competitive landscape
• Sharp understanding and point of view on social media trends and an early adopter of new and emerging social media platforms – passionate about both being a user/consumer of social content
• 4+ years experience in a digital marketing or social media role at a publisher/media company
• Familiar with social measurement tools including social listening and social analytics
• Experience with creating data-backed product packages involving different types of media, different channels, and different targeting methods
• Experience in digital media planning/buying preferred
• Strong quantitative and qualitative analytical skills preferred
• Bachelors Degree required