This job has expired, please see additional jobs below
Small Business Marketing Specialist
Bell Media
Mississauga, , Canada
Job Details - this job has expired, please see similar jobs below
Bell is a truly Canadian company with over 137 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
The Role:
Do you have a thirst for technology and a passion for marketing? Are you a high-energy personality who thrives on exceeding expectations and pushing the envelope in a fast paced and highly competitive marketplace? If so, this is the perfect opportunity to join the Bell Mobility Business Marketing group as a Small Business Marketing Specialist.
We’re looking for a hungry B2B marketer that has the leadership and business skills required to develop and execute campaigns that drive traffic, grow market share and ultimately bring our business to the next level.
How do you know if you’re a fit?
• Do you enjoy analyzing marketing data and insights to uncover new opportunities to market to small business customers?
• Do you have experience working on end-to-end business-to-business marketing campaigns and plans?
• Are you looking to grow your career rapidly with a dynamic team of amazing marketing professionals?
If you answered an enthusiastic yes! Then we have an exciting career opportunity for you!
Reporting directly to the Senior Manager of Small Business Marketing, the ideal candidate is an experienced marketer, with segment marketing and channel experience. They need to be capable of interpreting results and data to generate insight and formulating concepts and campaigns to deliver results. They are creative, strategic and analytical with the ability to think outside the box and drive new unique approaches.
It’s imperative the candidate is proactive and continuously seeking new opportunities to improve targeting to drive acquisitions, revenue and win market share. The high performing individual needs to have demonstrated success with influencing and delivering results with cross functional business units.
Key Responsibilities:
• Interpret marketing and customer data to identify new opportunities on how to best target and appeal to business customers
• Define, develop, and execute targeted campaigns to accelerate acquisition and grow revenue
• Work cross-functionally with market insight teams, product, pricing, marketing communications, channel and IT to develop and execute campaigns end to end
• Identify and define targeting strategies enabling new opportunities to drive wireless acquisition
• Work hand in hand with product and pricing teams to create attractive, relevant and cost effective offers
• Develop and create clear and concise marketing briefs and work with marketing communication and brand to deliver market ready content
• Define measures of success offer and campaigns by channel and product and track results accordingly, altering approach as needed
• Create compelling and strategic marketing presentations to drive buy in and alignment across business units and stakeholders
• Demonstrate ability to develop and launch marketing campaigns from concept to market introduction with ongoing management
• Build and maintain campaign dashboards that set measurable program targets, proactively report against campaign objectives and mange campaign budget
Critical Competencies:
• Bachelors degree in business or equivalent, MBA preferred
• 3-5+ years of experience in a marketing and channel strategy role (wireless or telecommunications an asset)
• Direct and target marketing experience required
• Digital marketing experience is an asset
• Experienced in developing strategies and influencing stakeholders
• Strong analytical skills in order to be able to interpret data and generate insight and action against KPI framework
• Experience and understanding of the marketing planning lifecycle and key business units such as product, pricing and marketing communications
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
• Experience with tools such as SalesForce
• B2B experience is an asset
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Mississauga
Application Deadline: 04/27/2017
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Mississauga