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Senior Manager Performance Marketing & Analysis
Razorfish
Toronto, , Canada
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Description
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Job Title:
Senior Manager Performance Marketing & Analysis
Job Summary:
As Senior Manager Performance Marketing & Analysis you are responsible for leading a team of dedicated analysts. Your team is responsible for high quality delivery of:
• data visualization (Domo, Tableau, Pentaho)
• A/B and multi-variate testing
• segmentation and personalization including data management platform experience
• transforming data into actionable insights
• digital conversion rate optimization
• KPI dashboards and reporting
• web analytics tagging strategies and implementation
• data mining and data modeling
With a primary focus on digital analytics, in this role you will manage client relationships from an analytics perspective, working as a true partner, ensuring Sapient is providing deliverables that will shape and grow their business. You will leverage your knowledge of analytics best practice and frameworks to enhance the quality of client services. In addition, the Senior Manager is responsible for providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie optimization metrics to the strategic intent of campaigns and the underlying business objectives.
As a passionate digital analytics practitioner, you should have a point of view and understanding of performance based marketing, big data, data science, data mining, data modeling and predictive analytics. Ideally you have previous experience in consulting however that is not essential to being successful in this role.
Responsibilities:
• Identify approach and key deliverables across marketing strategy & analysis offering to meet client marketing and business challenges
• Assess client needs and requirements to ensure your team is adopting the appropriate approach to solve client challenges
• Develop key insights and recommendations to drive marketing strategy and inform marketing channel investment
• Develop customer segmentation strategy
• Ensure data is presented in a format that is easily digested; data visualization
• Use of web analytics to explain trends in data and campaign results
• Identify best practices and recommendations from marketing assessment findings to help client address key business and marketing challenges
• Develop short-term quick wins and roadmaps for activating marketing strategies
• Analytics thought leadership
• Identify optimal process efficiencies
• Build relationships with senior client stakeholders
• Business development; identify new project and client opportunities
• Create and present findings to internal team (knowledge share) and clients
• Run client workshops
Experience Guidelines:
• Bachelor’s Degree in Economic, Engineering, Analytics or equivalent military experience
• 12+ years analytics experience, 5+ years current years managing teams
• Strong experience with Google Analytics, Adobe SiteCatalyst or similar, either implementation or analysis
• Understanding or hands on experience with Tag Management Solutions
• Understanding of the role of the data layer
• Exposure or experience with A/B testing tools, SiteSpect, Adobe Target, Optimizely, etc.
• Strong communication and presentation skills
• Exceptional attention-to-detail
• Ability to manage projects from conception to completion
• Passionate about turning data into actionable insights
• Excellent quantitative skills and the ability to tell a story using data
• Proven ability to perform in-depth analysis, compile and interpret results
• Proven ability to create reporting dashboards
• Experience with data visualization tools
• Excel expert
• Expertise in web analytics tracking implementation preferred
• Expertise in one of SAS, R, SPSS preferred
As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@sapient.com or you may call us at +1-617-621-0200.