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Lead Social Media Strategist
Razorfish
Austin, TX, United States
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Description
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Job Title:
Lead Social Media Strategist
Job Summary:
Working closely with the Director of Social Media, the Lead Social Media Strategist is responsible for ongoing community management as well as continuity and execution of social media influence marketing strategy and programs on the behalf of his or her assigned clients.
A large part of this job is being the voice of brand on Twitter, Instagram and other social platforms: Copy writing, editorial calendar planning, assisting consumers with issues and some influencer outreach/engagement. The Lead Strategist works with the Social Media Coordinator to ensure daily program requirements are being executed and that overall program goals are being met on a daily, weekly and monthly basis (on schedule and on goal). The Lead Strategist also proactively ensures issues, successes and key insights are being escalated and reported in a timely manner throughout a client campaign or program.
The Lead Strategist is also responsible for leading and implementing outreach campaigns that strictly adhere to the WOM ethics and best practices. The Lead Strategist will work with the team to identify relevant and targeted influencers as well as the overall outreach strategy, and he or she will be responsible for outreach, coordination and reporting as it relates to overall client objectives.
Primary Responsibilities:
• Provide day-to-day supervision and execution of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
• Work closely with Director and rest of client social media team to ensure campaigns are on strategy, on time and on target
• Create social programming plans and research audits including (and not limited to) content strategy plans, competition research briefs and digital audits
• Choose daily content and engagement for brand on Facebook, Instagram and Twitter
• Ensure consistency of messages across multiple networks
• Serve as key day-to-day community and implementation manager for brands and troubleshoot issues as they arise
• Create weekly social media program status reports detailing key insights, popular content topics, community quotes (verbatims) and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
• Offer key insights for improving programs to enhance results
• Conduct and manage ongoing blogger outreach/key influencer programs on the behalf of clients
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
• Conduct research and create materials to support general business development opportunities
• Exhibit understanding of online market and digital capabilities
• Brainstorm/ideate around program executions/campaigns
Experience Guidelines:
• 5 to 7 years of dedicated social experience at an interactive, advertising, communications/public relations or marketing agency. Must have previous client experience working on social media marketing programs as well as executing word-of-mouth campaigns (including blogger/influencer outreach programs)
• Must have active accounts across key social media sites including, and not limited to, Facebook, Twitter, Google+, etc.
• Passion for social media and community building online, including knowledge of social media platforms as well as tools of the trade
• Superior written and verbal communication skills: a “practical minor” in journalism
• Excellent interpersonal and presentation skills
• Ability to think, plan and execute resourcefully, across multiple tasks
• Knowledge of online tracking and monitoring tools and ability to search and find key content within social media (will be trained on advanced monitoring solutions for the brand)
• A sense of humor and ability to work in rapid, sometimes high-stress environment
• A team player who can be accountable and flexible
Education:
Bachelor’s degree required or equivalent military experience
As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@sapient.com or you may call us at +1-617-621-0200.
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