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Digital Analytics Implementation Lead
Mullen
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
We are looking for a Digital Analytics Implementation Lead to join our New York City Analytics team.
Responsibilities include:
• Evaluate business goals and objectives from multiple client and internal teams and develop tracking/tagging strategies that supplement/complement the existing tagging structure.
• Consult directly with clients on existing tagging implementation and recommend enhancements based on business and development objectives.
• Work with client development teams to install, configure and use web analytics services within Adobe Marketing Cloud.
• Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through Adobe's Dynamic Tag Manager.
• Serve as the primary lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
• Perform quality assurance tests on tracking implementations.
• Collaborate with internal and client analytics team to leverage Adobe's API's to develop custom dashboards to monitor clients KPIs.
• Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
• Manage the implementation strategies for A/B and multivariate tests.
Requirements
Minimum Requirements:
• Adobe Certified Expert : Implementation
• Experience with Adobe Dynamic Tag Manager
• Minimum 2-5 years on-the-job experience implementing Adobe Analytics
• Strong understanding of HTML and web protocols
• Advanced JavaScript skills
• Proficient with tag auditing tools such as Fiddler, Charles, etc.
• Experience with iOS and Android SDKs for mobile platform analytics deployment
• Experience with Responsive Design Implementation
Preferred Qualifications:
• Experience with Web Development
• Experience with tagging and tracking media--DoubleClick
• Experience with SQL and ETL tools
You must be eligible to work in the United States to be considered for this role.
We are an EOE and do not discriminate against applicants due to race, age, ethnicity, gender, religion, national origin, veteran status or on the basis of disability.