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Marketing Coordinator
NBC Universal
Mc Allen, TX, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Responsibilities
The Marketing Coordinator for Telemundo 40 is responsible for leading marketing departmental efforts, under the supervision of the Director of Marketing, collaborating with cross functional teams to build and develop strong organic growth.
Identify new marketing opportunities in conjunction with all marketing team
Work closely with the News Department to support their daily efforts
Communicate, implement and manage marketing campaigns for our programming
Execute local, non-traditional marketing strategies and campaigns for Telemundo 40. (Sweeps, Station Events, Station Initiatives and Community Campaigns)
Develop new strategies to promote our brand on digital.
Manage updating of web content (product & branding)
Community affairs liaison.
Participate in creative brainstorming sessions to develop marketing campaigns, concepts and materials such as, advertising campaigns, promotional campaigns, news image campaigns, brochures, flyers premiums, etc.
Support the production team to ensure the proper execution of on-location shooting sessions.
Develop concepts and copy for press releases, presentations, brochures and e-marketing materials.
Assist with brainstorming, planning and execution with sales initiatives.
Collaborate with the News department to create promotions such as topical, image, franchise campaigns and special projects.
Develop evaluation post-reports for marketing, sales & news for the Director of Marketing & company review.
Monitor launches & performance of our local and national titles to create and update highlights for local sales team.
Supervise marketing outlets for proper use of our brand and promotional materials.
Manage, communicate, facilitate and organize the intricate details pertaining to special marketing and station events, galas, socials, presentations, non-profit meetings/fundraisers, etc.
Communicate clearly and in a timely matter with all production team members.
Oversee the orders and delivery of all materials and/or publications for our marketing/branding campaigns and sales materials making sure they meet time, quality & budget requirements.
Attend weekly planning/production meeting with the sales department.
Attend daily planning/assignments meeting with the news department.
Supervise and train the Telemundo Team.
Qualifications/Requirements
Eligibility Requirements
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Willingness to travel and work overtime, and on weekends with short notice
Must be willing to work in McAllen, TX.
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Must have a valid driver’s license
Must be “on call” 24 hours a day / 7 days a week
Desired Characteristics
Background in News, Public relations, Communications or Marketing related degree or equivalent professional qualification
Minimum of 3+ years of related experience
Proven experience as copy writer (preferable for news promotion)
Experience evaluating advertising and grass roots programs
Ability to interpret and disseminate information
Experience in developing compelling presentation materials and proposals; formal presentation skills
Proficiency in Microsoft Word, PowerPoint, Excel and Photoshop
Superior written and oral communication skills with copywriting capabilities; flawless grammar & orthography in Spanish.
Experience working directly with talent, producers, managers and media to schedule and supervise interviews and on location sessions.
Extremely organized, detail oriented.
Ability to handle multiple projects simultaneously and prioritize as necessary.
Ability to take initiative to ensure projects is implemented correctly.
Experience managing all creative process for materials, from initial creative developing grid to coordinating approval process
Strong interpersonal & team leadership skills; enthusiasm for working independently and as a member of a team
Understanding of the creative process
Capability of writing effective press releases, out-of-the-box brochures and drafting scripts
Results driven while maintaining a high level of creativity
Maintain composure, adaptability and flexibility while navigating through difficult situations
Self-managed, entrepreneurial spirit and dedicated work ethic
Possess problem analysis, judgment, decision-making and problem-solving skills
Must be fluent in Spanish (speak, read & write)