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Sr Business Analyst
Meredith
Seattle, WA, United States
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Job Title Sr Business Analyst Allrecipes
I. Job Summary | Major goals and objectives.
The Senior Business Analyst will support our Ad Sales team by delivering data, analysis, and insight to attract, retain, and delight our existing and prospective clients and advertisers.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
• Provide timely reporting, research, and analysis to our Ad Sales team to measure campaign performance and efficacy and support the RFI and RFP processes aimed at new business acquisition.
• Provide timely delivery of ad-hoc requests and recurring reporting as assigned.
• Contribute to campaign strategy and optimization by identifying relevant opportunities and channels.
• Work to understand the impact of advertising on user engagement and loyalty.
• Work with key stakeholders and the Business Analyst team to gather requirements for data capture and report development.
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
• BA/BS preferably in mathematics, statistics, economics, computer science, information systems, marketing, or business.
Experience:
• Minimum 2 years of data analysis experience, including quantitative and qualitative research and analysis, digital metrics and analytics, and audience measurement.
Specific Knowledge, Skills and Abilities:
• Experience in interactive marketing and business and consumer advertising is highly desirable.
• Experience with web analytics platforms, data warehousing, and ability to write SQL queries is a plus.
• Must have the ability to successfully manage and deliver multiple projects in a deadline-driven environment.
• Be able to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done.
• Uphold and evangelize Allrecipes core culture values and the Allrecipes brand values in every day responsibilities.
• Be a problem-solver, not just a problem alerter. Problem alerters are a dime a dozen. It is easy to sit around and point out the flaws of any system, product or organization. Allrecipes needs problem solvers. Problem solvers are the real innovators in this world.
• Be humble.
% Travel Required (Approximate):