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Research Analyst, Program Research
NBC Universal
Englewood Cliffs, NJ, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
About CNBC:
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Responsibilities
The Research Analyst will be a key member of CNBC’s Program Research team. She or he will be responsible for regular reporting of TV audience metrics to multiple departments within the company, including Programming/Scheduling, Marketing, Public Relations, and Finance
Primary Responsibilities:
• Collect, analyze, and interpret Nielsen ratings data for recurring reports and ad hoc requests
• Create in-depth reports on CNBC shows and competitive programs, synthesizing information from multiple data sets
• Identify multiplatform viewership trends that are relevant to the network and its target audience
• Help design and field primary research studies (e.g., surveys, dial tests, focus groups)
• Maintain CNBC program lineups using Nielsen’s myEVNTS system
Qualifications/Requirements
• Bachelor's degree
• Attention to detail and strong mathematical skills
• Superlative communication skills, written and verbal
• Ability to work under pressure, handle multiple assignments, and meet deadlines in a fast-paced environment
Desired Characteristics
• Bachelor's degree in media, math/statistics, business, or a related field
• 1+ year of experience in audience research for a media company or advertising agency
• Experience working with Nielsen systems (e.g., NPOWER) and other audience measurement tools
• Proven Excel/PowerPoint skills
• Knowledge of and interest in TV