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Director, Sales Support - Media
Spectrum
Broadview Heights, OH, United States
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Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
These positions can sit in any market within each our divisions.
JOB SUMMARY
The Director of Sales Support will lead and support the overall strategy and direction for their assigned divisional sales support team of Spectrum Reach. This position can sit in any market within the division this role is assigned to. This role is responsible for overseeing the day to day effectiveness and productivity of Sales Support (Digital and Linear Account Planners and Account Coordinators) for Spectrum Reach. The Director will also work very closely with other functional leaders (Pricing/Inventory, CRM, Field Marketing and Research) to ensure that the sales organization is getting effective support based on the collaboration of these various functional areas. The Director will manage multiple field Managers of Sales Support.
MAJOR DUTIES AND RESPONSIBILITIES
Will be responsible for developing and leading a support structure that aligns to the sales organization’s goals and objectives. This includes planning, reporting, objective setting, overseeing divisional KPIs, overseeing training, sales program implementation, assist with compensation design recommendations to VP, and oversight for recruiting and selection of sales support staff in their division.
RESPONSIBILITIES
• Work closely with senior sales leadership to define the optimal performance measurements and other requirements to ensure reliable and effective support is being provided to Sales.
• Contribute to creating a multi-market support organization including initial org design and ongoing review.
• Oversee a staffing, training and onboarding strategy to ensure resources are ready for deployment in all markets.
• Create a culture that reinforces efficiency and top performance for Sales Support.
• Serve as a partner and liaison to Sales leadership, field marketing, product marketing, pricing, research, to make ongoing improvements to Sales Support.
• Provides divisional feedback or assists with systems integrations with IT and CRM teams to improve sales support productivity.
• Ongoing monitoring and improvement of total services offered. May be required to present to senior organizational leaders and assist with budget proposals and long term planning at the Divisional level.
REQUIRED QUALIFICATIONS
• 5-8 years of previous experience supporting a team of sales, advertising or marketing professionals.
• Demonstrated expertise in business planning, analysis, large scale project management as well as driving productivity initiatives.
• Expertise in managing and leading cross-functional teams, resource planning, budget and quality control.
• Knowledgeable in developing and delivering business presentations to influence and inform decision making to senior management.
Education
• BS or Master’s Degree in business administration or equivalent preferred
Related Work Experience
5-8 years of work experience preferably in the cable television, digital and/or advertising industries
PREFERRED QUALIFICATIONS
• 5-8 years leadership experience in a sales operations, business planning or sales management role.
• Expertise in successfully managing large projects and large field based teams is preferred.