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Product Marketing Manager, Monetization
Instagram
Menlo Park, CA, United States
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Over 600 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.
Businesses and people have shown interest in doing more on Instagram, whether learning about a new brand, shopping for products or downloading a mobile app. As we’ve introduced self-serve advertising in markets around the globe, Instagram now meets advertiser objectives throughout the funnel. Performance marketers use Instagram to drive new customer acquisition and product sales, and we are investing in building more world-class solutions for them.
Instagram is looking for a Product Marketing Manager to develop and manage our advertising solutions for performance marketers. This person will be responsible for creating our business and product strategy, managing our go-to-market plans and coordinating a cross-functional team to bring great performance marketing solutions to businesses and the community. The ideal candidate will have a multi-disciplinary background—including business strategy, product marketing and analytical skills —and be passionate about Instagram. This is a full-time position based in our Menlo Park office.
Responsibilities
• Establish and scale our end-to-end advertising solutions for performance marketers
• Partner with product management and engineering to define the strategy and product roadmap for our performance marketing solutions
• Be the trusted voice of performance marketers internally by surfacing qualitative and quantitative insights to shape product direction and ensure product-market fit
• Lead the cross-functional business teams by building holistic project plans and ensuring accountability across partners
• Set our go-to-market strategy for performance marketing products and collaborate with our marketing, PR, measurement and sales teams to create product positioning and materials
• Coordinate and communicate the rollout of new products and features both internally and externally
• Assess and prioritize expansion and new monetization opportunities
• Catch unanticipated issues that arise along the way and see them through to resolution
Minimum Qualifications
• 5+ years of business strategy, product marketing or product management experience
• Experience with digital advertising and performance marketing
• Ability to create frameworks to evaluate problems and present a recommendation for how to proceed.
• Experience setting strategic direction and executing go-to-market plans
• Experience managing and executing global projects
• Communication skills and ability to influence a cross-functional team
• BA/BS degree
Preferred Qualifications
• MBA