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Marketing Manager
Comcast
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
Responsible for executing marketing efforts to gain new customers andmaintain current subscriber base. Plans and develops print and onlinemarketing outreach programs. Analyzes subscriber response to online andprint marketing programs. Serves as marketing contact for employees andoutside vendors. Deploys and measures effectiveness of direct mailmarketing campaigns. Tracks market trends, analyzes results, and drawsconclusions about performance in order to recommend improvements tomarketing strategies and tactics. Manages team which may include exemptand non-exempt employees. Serves as subject matter expert and providesguidance to employees as required. Develops process and procedures todrive department efficiencies. Assists in development, and meeting of,departmental budget.
Core Responsibilities:
• Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
• Manages local promotions and event marketing; coordinates with directsales staff.
• Translates business needs into analysis designs providing insight,knowledge, and understanding of customers, products, and industries.
• Develops and maintains demographic and other market data as needed inorder to support marketing goals.
• Gathers and communicates marketing campaign information and subscriberfeedback in order to promote a common understanding of marketingcampaigns, changes, and issues.
• Analyzes subscriber numbers and packages and revenue to determineperformance compared to budget.
• Develops financial models in designing packaging and pricing to ensurecompetitive position in market.
• Creates reporting to measure success of marketing programs.
• Assists with maintaining and improving ongoing marketing programs,analyses, and reports.
• Develops new ideas and communicates potential uses for analyticsacross the business.
• Consistent exercise of independent judgment and discretion in mattersof significance.
• Regular, consistent and punctual attendance. Must be able to worknights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelors Degree or Equivalent
• Generally requires 6-9 years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer