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Manager, Campaign Optimization
Gannett
Nashville, TN, United States
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USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
TN Media (a USA Today Network Co.) is looking for Manager, Campaign Optimization. The Manager, Campaign Optimization will be responsible for managing the Optimization Specialist team as well as the lead for all digital campaign support- providing insights through digital audits and build the solution support in pre-sales and demonstrating ROI on reporting and upsell recommendations post-sale. Through research, proposal development and communication with internal and external customers, the Optimization Manager will support digital development projects that align with our mission to grow revenue. . The manager will also provide analytical, reporting, data cleaning, and campaign support. Must have high digital acumen, an ability to clearly articulate our strong value proposition, have “challenger” skills, a hunger to win, a commitment to client excellence and to delivering results.
Responsibilities include:
• Works directly with the Client Services & Operations Director and local sales leadership on new initiatives & customer issue resolution.
• Use tools such as HeliosIQ, Site Catalyst, APT, OAR, Campaign Insights, Kantar and more to provide these optimum results to advertisers.
• Works directly with Sales, Client Services and others on cross departmental projects, creative brainstorming and support.
• Consistently and Accurately tracks customer ads and identifies optimization opportunities to help the campaign improve performance beyond expected results.
• Identify other opportunities to target desired audience and prepare proposals to up-sell and/or tweak campaigns accordingly to optimize results and ROI, increase digital revenue.
• Implement optimization strategy with Sales team and provide post-campaign analysis to assist with retention efforts.
• Accompanying sales staff on visits/presentations to the client depending on size of opportunity.
• Actively participate in early sales stages with AE for new business targets or new upsell opportunities helping to identify opportunity and assist in making recommendations for optimal results for client.
• Consolidate reporting from all affiliates and websites and provide one, concise report for clients and sales teams.
• Utilizes proficiency in office technologies to support sales teams. Assists with any technology upgrades.
• Must have high digital acumen, an ability to clearly articulate our strong value proposition, have “challenger” skills, a hunger to win, a commitment to client excellence and to delivering results.
• Proactively initiates projects as needed to support sales team and exceed customer expectations
• Provide analytical, reporting, data cleaning, and campaign support
• QUALIFICATIONS / REQUIREMENTS:
• 3-5 years digital experience.
• Bachelor's Degree.
• Strong verbal, and written communications skills.
• Proficiency with DFP (Digital for Publishers), Google Analytics
• Proficiency with MS Office products required; SalesForce.com or other CRM tool preferred.
• Demonstrated knowledge of digital media platforms
• Proficiency with campaign reporting tools such as DFP, Adwords, Tableau, Moat and Microsoft
Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status. Connect with us on LinkedIn, Twitter, Facebook, Glassdoor, Indeed & TheMuse to learn more about our dynamic company culture!