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Sr. Manager, Marketing and Revenue Forecasting
Spectrum
Stamford, CT, United States
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JOB SUMMARY
Manage the revenue forecasting process within the Marketing department to ensure that goals, objectives and growth trends align with forecasted revenue performance. Develop and execute an analytical framework that effectively measures subscriber and revenue performance throughout the marketing and sales pipeline.
MAJOR DUTIES AND RESPONSIBILITIES
Develop companywide revenue forecasts/budgets and measure performance to plan.
• Investigate marketing and revenue performance to identify factors that drive performance, describe reasons for variance from plan and identify potential levers to accelerate growth.
• Complete analysis to explain monthly, quarterly and yearly variances on revenue performance metrics vs. plan.
• Work effectively with large datasets to manipulate raw data into meaningful information.
• Enhance current revenue models by increasing data integration and automation standards within the model without compromising the accuracy of the information.
• Create subscriber revenue analyses to include average revenue per customer and net contribution per customer metrics.
• Master the story behind the numbers. Be responsible for the accuracy and the predictability of the revenue forecast.
• Partner closely with Finance for performance analysis, executive reporting, revenue allocations and logic, direct cost drivers and activity allocations to markets.
• Assist in ad hoc information and reporting requests from the business unit leaders.
• Perform other duties as required by supervisor.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
• Ability to read, write and speak the English language to communicate with others in a clear, straight-forward, and professional manner
• Ability to professionally interact with others to gain support for ideas, proposals, projects and solutions
• Ability to build and foster collaborative relationships by developing, maintaining and strengthening partnerships with others inside or outside the organization
• Knowledge of budgets, P&L reports, systems and procedures
• Knowledge of cable television products and services
• Process and systems thinker - Comfortable working in complex environments, process oriented and able to conceptualize the entire lead and customer lifecycle
• Service oriented - Patient, empathetic, great communicator, customer focused
• Detailed and analytical - Understands numbers, data, the need for measurable processes; detail oriented; ability to project manage
• Passionate and a problem solver - Enthusiastic about relevant topic or skill, pushes boundaries
• Technically astute – Proficient with database applications and writing complex queries against the data to effectively resolve problems
• Ability to translate detailed trends and statistics into executive-level reporting and presentations
• Ability to prepare, analyze, and interpret complex customer and revenue reports and information
• Ability to communicate orally and in writing in a clear and straightforward manner
• Ability to prioritize and organize effectively
• Ability to develop models to analyze and interpret data, using business intelligence (BI)/analytics tool
• Strong technical skills including Excel, PowerPoint, Word, Access and SQL
Education
Bachelor’s degree in Marketing, Statistics, Finance, Economics or related field
Related Work ExperienceNumber of Years
Modeling experience 6+
Technical skills, including SQL 5+
Marketing/financial analysis experience 6+
Budget and forecasting preparation or related experience 6+
Management experience 3+
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of cable television products and services
Essbase and MicroStrategy
WORKING CONDITIONS
Office environment
Minimal travel might be required