This job has expired, please see additional jobs below
Marketing Manager
Blizzard Entertainment
Sao Paulo, , Brazil
Job Details - this job has expired, please see similar jobs below
Blizzard Entertainment is looking for a star marketer to join our award-winning video game company and help take our brand to new heights. This position will give you the opportunity to thrive in a challenging, creative environment, and grow with a strong and supportive team who are committed to excellence at every level.
The Marketing Manager will work closely with Latin America (LATAM) Marketing Team to create, implement, and nurture the overall strategy of developing and maintaining the target audiences of Blizzard Entertainment franchises, and further build up our brands for sustainable growth in terms of users, revenue, and brand health indicators.
Responsibilities
• Work with Brand Managers to develop and adapt the brand strategy for all Blizzard franchises, based on the defined goals for the country.
• Manage local agencies, suppliers and third party vendors for efficiency and to ensure that the execution is aligned with the regional plans.
• Coordinate the implementation of marketing campaigns, adapting for local market needs.
• Plan and execute local events, both online and offline, to ensure they meet Blizzard standards of quality and deliver against the pre-defined goals.
• Development, production and delivery of marketing materials including both BTL and ATL, overseeing the localizations process and keeping brand consistency.
• Control country specific marketing budget, including investments by franchise in the country and media buying with local agency, providing clear ROI reports.
• Support management decisions on forecast rational, business models and pricing strategies.
• Provide the Sales team the information and materials needed for execution of commercial plans.
• Coordinate with business development team the execution and implementations of local partnerships
• Work with industry partners on developing co-branding and co-marketing strategies to promote Blizzard products
• Monitor competitive landscape and market conditions developing in depth reports and analysis per franchise
• Identify internal and external sources of market knowledge (research companies, internal databases, internet, personal networking).
• Produce regular in-depth market analysis / intelligence / brand health and similar reports for management review.
• Lead marketing related projects when assigned.
Requirements
• 10+ years in consumer marketing/brand management in Brazil with a minimum of 5 years at management level
• Bachelor of Art degree in marketing or related field required
• Excellent interpersonal, communication, presentation, and negotiation skills
• Very strong analytical skills
• Extremely well organized, deadline driven and hands on
• Product or category management knowledge, forecasting, and business modeling experience
• Spoken and written fluency in English
• Computer Skills: Excel / Power Point presentations
• Some travel required
• Passion and familiarity with Blizzard Entertainment games
Plus
• Fluent in Spanish
• Experience in the entertainment and/or gaming industry