This job has expired, please see additional jobs below
Coordinator, Media & Partnerships
CBS
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
ABOUT US:
SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming lineups in all of television. The SHOWTIME programming slate has made the network among the most talked about in the business, with hits that have included HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, DICE, the upcoming series I’M DYING UP HERE, the limited series GUERRILLA and PURITY, and the highly anticipated return of TWIN PEAKS. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING ®.
Showtime Networks Inc. owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc. operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™ which offers Smithsonian Channel™ and Smithsonian Earth™ through SN Digital LLC. For more information, go to [1] www.SHO.com
References
Visible links
1. http://www.sho.com/
DESCRIPTION:
The Coordinator supports the development of off-network media plans and partnerships that drive tune-in, grow brand equity, and maximize subscriber growth. The Supervisor plays a major role in departmental operations, spanning everything from media buy review, authoring presentations, partnership campaign activation, billing management, and maintaining departmental workflow.
PRINCIPAL RESPONSIBILITIES:
Media Planning
• Thoroughly review all Showtime media buys from media agency of record (AOR), including: national and local television, audio, outdoor, and digital. Assure plans are consistent with media strategy, in line with budget, flighted properly, and executable based on production schedules.
• With the Media Manager, participate in all offline and online production meetings. Serve as media representative in weekly digital production calls during series media plan activation.
• Contribute to the development and authoring of presentations that articulate media strategies and tactics to secure sign-off to activate plans. Opportunity to present this work to senior management and executives in collaborating departments.
• Work closely with the in-house social team on all paid social media campaigns and their targeting strategy.
• Collaborate with peers in related departments to aid cross-pollination of marketing efforts.
Partnership Marketing
• Support the development of marketing partnerships that are built to scale and align with Showtime marketing goals across program promotion and subscriber acquisition.
• Play a big role in the partnership activation process by managing the operational responsibilities for the individual tactics and ensuring a smoothly run campaign.
• Contribute to the development and authoring of presentations that articulate strategies and tactics to secure sign-off for commitments. Opportunity to present this work to senior management and executives in collaborating departments.
• Help develop a performance dashboard for all partnership campaigns to evaluate opportunities and justify the exchange of marketing assets.
• Attend all partnership marketing events and, at times, provide independent managerial oversight when the campaign is spread across multiple markets.
Campaign Strategy
• Support the senior members of the team in the strategic development and stewardship of targets, campaign briefs, consumer media plans, and marketing partnerships.
• Participate as a creative and vocal contributor in brainstorming sessions.
• Serve as point person with media partners and prospective partnership brands; help identify the most compelling campaign opportunities for Showtime across media and partnerships.
• Track competitive intelligence and industry shifts, drawing relevant implications and learnings for the network.
Departmental Operations & Billing Management
• Support the management of day-to-day campaign feedback with agencies and partners.
• Act as Liaison between the Media & Partnerships and Finance departments on routine operations.
• Manage budget and campaign forecasting for quarterly and monthly reports.
• Manage billing authorization process.
• Manage the Coordinator in the reconciliation of all discrepancies with media AOR and internal finance department.
• Evaluate and manage annual upfront media commitments and added value programs.
• Represent the department in all interdepartmental peer meetings to ensure a cohesive advertising strategy across the company.
QUALIFICATIONS:
• 1+ years experience in marketing, advertising and media planning preferred (strong internships would be considered)
• Foundational understanding of marketing, advertising, media and promotional principles
• Exceptional communicator, including written, verbal, presentation and listening skills
• Team spirit, collaborative nature, strong work ethic, and computer proficiency
• Great attention to detail, strong organizational skills, and comfort managing important financial documents
• Passion for entertainment and Showtime programming
• Open to travel and work on weekends with short notice for promotions and partnership events.
EEO STATEMENT:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled