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Marketing Manager, Magazines Digital Media Home + Family Group
Hearst Magazines
New York, NY, United States
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As an integral part of the Hearst Digital Media marketing organization, the Marketing Manager will develop creative and impactful marketing solutions that meet client objectives while driving digital revenue across Hearst’s Lifestyle & Design sites. In addition to supporting the Lifestyle & Design Group (Country Living, Women’s Day, Good Housekeeping, Redbook, Delish, Best Products,) the Manager will spearhead all marketing efforts for Hearst’s 3 Design sites - Veranda, House Beautiful and Elle Décor.
ROLE & RESPONSIBILITIES
• Ideate and develop custom solutions in response to digital RFPs, collaborating with Sales, Ad Operations, Media Planning, and Project Management
• Bring digital solutions to life in a compelling pitch deck that strongly articulates the reason for and benefit of the proposed strategy
• Attend client calls to talk through digital opportunities as needed
• Develop expertise at a category and client level, where relevant, and share knowledge and best practices across the larger marketing team
• Participate in the creation of sales strategy against a client or relevant category, and create proactive opportunities
• Facilitate turnover of sold digital program to Project Manager. Stay connected to sold programs throughout the execution phase to ensure quality of execution and program success
• Stay abreast of the marketplace competition and digital innovations
IDEAL CANDIDATE
• Can quickly synthesize an array of objectives and inputs to determine the right, executable solution
• Understands and has relevant experience with advertisers looking to reach women
• Thrives in a dynamic and fast paced, high volume environment focused on both internal and external selling of ideas and concepts
• Has superior written and verbal presentation skills, and is comfortable interfacing with internal and external clients
• Is resourceful, solution-focused and a multi-tasker
• Has strong prioritization and time management skills (manage to multiple deadlines and meeting requests across departments)
REQUIREMENTS
• 3+ years Digital Media Marketing and Advertising experience and a Bachelor's Degree
• Proven experience solving advertiser objectives in a media and content environment
• Strong knowledge of digital sales and marketing dynamics and processes
• Proactive attitude; creative, entrepreneurial spirit
• Strong Powerpoint, Keynote and Excel required; InDesign and Photoshop a plus
• Knowledge of comScore, Adobe Analytics