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Manager, Advertising Sales Analytics
NBC Universal
New York, NY, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Responsibilities
Position Overview
This role will be a key member of the Advanced Analytics team within the Advertising Sales Strategic Insights & Analytics Group. He/she will contribute to the long term and short term data targeting and analytics strategies and capabilities identified to support NBCU sales across the portfolio. This involves meeting the demands of a rapidly changing marketplace and the creation of new data-driven tools to support a diverse portfolio of media brands. The role requires an understanding of research methodologies, existing media currencies, media planning, television and digital audiences, consumer behavior and an understanding of the advertising ecosystem.
• Contribute to the development and evaluation of new ad measurement and ad targeting products and assist with the creation of KPIs and standardized reporting for these new products and solutions
• Utilize a broad spectrum of research tools and databases to define key metrics and identify trends and insights that effectively position our portfolio of consumer audiences to clients
• Assist with project management for new data initiatives, including helping to manage external vendors, project timelines, and product development roadmaps to keep them on track to meet milestones
• Conduct methodological tests of new data products, compile the results accurately, and clearly communicate findings to team members along with recommendations for additional testing parameters
• Synthesize large amounts of data into clear and actionable insights for Ad Sales and clients
• Balance both long-term initiatives with short-term ad hoc requests
• Keep abreast of the rapidly-evolving technologies and analytical methods in TV, mobile, and online spaces with a thorough understanding of the media and advertising ecosystem and its key players.
• Support a data-driven culture, educating the organization on everyday use of data as a resource
• Evaluate consumer data and analytics offerings in the media space, including vetting new research products, consumer datasets, and competitive data offerings and partnerships
• Act as a methodological expert across digitally-focused measurement tactics and traditional TV measurement including set-top-box derived TV viewing data with a thorough understanding of how these measurement tactics can be combined
• Collaborate and work directly with IT, product, sales and other data and research teams throughout the company to harmonize activities in support of NBCU Ad Sales
Qualifications/Requirements
Basic Qualifications
• BA or BS in Marketing, Statistics, Computer Science or other related field
• Minimum of 5 years professional experience in media and/or advertising analytics
• Experience with traditional TV measurement tools and metrics (Nielsen Media Research) and a thorough understanding of media math required
• Must be well versed in Microsoft Office applications with advanced expertise in Excel
Eligibility Requirements
• Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
Desired Characteristics
• Experience positioning data for ad sales teams and clients; ability to “tell a story” with data
• A solutions-oriented self-starter with the capacity to deliver on multiple projects, take direction while also contributing new ideas, and meet tight deadlines in a fast-paced environment
• Strong analytical skills with a proficiency in statistics, a broad spectrum of research methodologies, and exploratory data analyses and tools
• Working knowledge of statistical software tools (SPSS, SAS, Tableau, etc.) and/or data mining querying (SQL) a plus
• Cross-platform analytic experience a plus
• Familiarity with set-top-box analytics platforms such as Rentrak/comScore and/or Kantar a plus
• Experience with consumer data and digital analytics platforms (e.g. Simmons, MRI, comScore, etc.) a plus
• Familiarity with ad operations and how ads are delivered and measured within and across media platforms
• A passion for research, technology and media industry trends