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Marketing Promo Specialist
NBC Universal
Salt Lake City, UT, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Responsibilities
Plan and execute promotional events for national/local accounts. Manage all the logistics for the events including permits, rentals, booking talent, vendors, security and staff.
Work closely with production and traffic on the production of promotional spots.
Oversee all station contests, including the screening of entries, winner selection, obtaining release forms, and prize distribution.
Develop and execute annual promotional strategy to include promotional calendar to enhance client, sales, and viewer engagement.
Responsible for maintaining premium inventory as well as reordering premiums and promotional items as needed
Create and maintain community calendar both on air and on line.
Oversee the production and scheduling of news promos.
Manage localization and distribution of network promo feeds for TV and radio.
Actively seek to create strategic alliances with area organizations to create marketing opportunity partnerships.
Work closely with the sales team to create and execute sales promotions and sponsorship packages.
Qualifications/Requirements
Candidate must have excellent knowledge of PowerPoint, Excel and Word. Photoshop experience is a plus. Extensive knowledge of the Hispanic market and fluency in written and spoken Spanish required. BA in marketing or equivalent is desired.