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Head of Marketing - Middle East
McGraw-Hill Education
Dubai, , United Arab Emirates
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McGraw-Hill Education is a learning science company that delivers personalized learning experiences that help students, parents, educators and professionals drive results. McGraw-Hill Education has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in nearly 60 languages.
Due to continued growth in the Middle East we are looking to hire a Head of Marketing – Middle East. This role is responsible for demand generation and go-to-market strategy for McGraw-Hill Education’s (MHE) US portfolio of print and digital products in the region. Our offerings are aligned against several market segments - schools, higher education, and professional and English learning. The post holder formulates and implements plans to acquire, retain and nurture relationships in these segments and assumes overall responsibility in designing and implementing marketing programmes to achieve those goals.
Key Responsibilities:
• Develop customer insight identified & priority segments through data analysis and research, communicating insight across the organization and filtering it into appropriate messaging
• Accountable for delivering the agreed commercial contribution for marketing activity in the region.
• Own & report on key performance indicators based on strong implementation & use of Marketo & SFDC.
• Customer life cycle marketing: develop marketing programmes to acquire, nurture and retain key accounts, working with local product and sales team to outline initiatives to grow share of customer accounts
• Manage and promote product portfolio of US print and digital products including product messaging, price and promotions, across multiple channels.
• Strategically support pricing: research and analyze competitive pricing, recommend differential pricing strategy by channel, evaluate outcomes and refine strategy.
• Work with digital team to develop customer-relevant content in web and social channels including social as well as traditional.
• Oversee set up of a reputation programme for schools: recruit, manage and deploy customer advocates (students, teachers, owners) & drive market forming activity leveraging existing high-profile clients.
• Enable sales teams to sell effectively by developing compelling messaging, sales tools, product and platform training, as well as by tracking competitive activities
• Work with product counterparts to provide insight into persona development, market and segment opportunities.
• Effectively manage & develop a high performing team.
• Manage an international/regional budget
• This person needs to be the authority on the Middle East education market. Marketing lead for the Middle East region, reporting to the EMEA Marketing Director, getting involved in support of large-scale & enterprise level deals and projects as is necessary. Speaking at industry events and representing McGraw-Hill in a customer-facing role.
• A proven background and experience in a similar role preferably from EdTech background or education marketing
• first-hand experience in modern marketing, incl. content marketing, demand generation, insights, digital, brand etc. and with evidenced & demonstrable success in driving new business growth & market penetration.
• Strong experience and reputation as a customer-led marketer.
• Ability to set goals and priorities, self motivation to achieve them.
• Highly driven and effective collaborator with Sales and Product colleagues.
• Ability to work with different stakeholder groups while keeping marketing priorities in firm sight.
• Educated to Degree level or equivalent or above.
• Fluent English and Arabic are essential
Next Steps:
If you are interested in this position, submit your CV using the link below.
We will review your CV, and if you are suitable, The Talent team will contact you to discuss your skills and career aspirations.
McGraw-Hill Education is an Equal Opportunities Employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email TalentAcquisitionEMEAteam@mheducation.com and your request will be forwarded to the appropriate individual.