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Manager, Product Marketing
Comcast
Philadelphia, PA, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
Report to VP, Product Marketing, and responsible for adhering to goals of SVP, Marketing.
Work on all product marketing-related functions and duties as they pertain to new product launches, enhancements, roll outs and maintenance. Work to take programs and products developed and piloted for CM360 and enhance them for Spotlight general market readiness.
Core Responsibilities:
• Develop strategy for messaging, positioning, client presentations sales verticals, categories, etc.
• Develop videos, educational programs, sales materials
• Develop category-specific marketing programs and/or promotions
• Drive product strategy behind all lead generation programs such as email, website, events, etc.
• Develop messaging and positioning strategies for marketing materials including:
Sales collateral
Advertising and media buying
Partnership marketing
Naming conventions
Promotion of all 5 CM360 teams
• Develop partnership marketing with all Comcast and NBCU entities, as well as with vendors, networks, 3rd parties, etc.
• Manage relationships with Comcast Corporate Marketing, Brand and Communications teams, as well as with the EPS team, operations teams.
• Develop strategy around sharing and usage of client success stories/testimonials
• Development of all creative tools for the team including emulators, presentations, playbooks, etc.
• Drive Client-facing messaging, positioning, sales materials
Job Specification:
• Bachelors Degree or Equivalent
• Marketing, Communications
• Generally requires 6-9 years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer