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Paid Search Marketing Specialist
Spectrum
Stamford, CT, United States
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The Paid Search Marketing Specialist manages B2B paid search engine marketing (SEM) campaigns from inception through post-campaign analysis.
Using your tactical marketing skills, you will drive B2B acquisition sales both online and offline and grow revenue for B2B high-speed Internet, phone services and Cable TV.
You will have the opportunity to work closely with internal departments and external agencies to execute marketing strategies and promote marketing throughout the organization. It is expected that you will be a fast-paced, self-motivated person who is detail oriented and able to keep multiple initiatives moving at once.
REQUIRED ESSENTIAL FUNCTIONS OF THE POSITION
• Manage strategy of search agency to drive sales strategy through development of bid strategies and optimizations.
• Analyze individual campaign performance to derive actionable insights to improve performance on conversion rates – then own the execution of these new ideas start to finish with feedback from agency/peers/ manager /executives.
• Track and manage monthly search budget sales goals. Develop Purchase Orders for all Online Marketing related expenses, submit monthly accruals and control expenses by ensuring spend is on budget.
• Produce post-campaign reports and analysis, including recommendations for improvement and expansion
• Coordinate Search channel’s day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked.
• Build relationships with search agency, key publishers and marketing technology partners.
• Uphold the Brand, product, and legal guidelines across ad copy, landing pages, buyflow, and call centers.
• Coordinate the execution of new landing pages, leveraging best practices in desktop, mobile and tablet. Additionally, optimize existing landing pages in market to increase conversion KPIs.
• Coordinate reporting to agencies on a daily basis using batch reporting feeds and manually pulled reports.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
• 3+ years of direct experience managing search engine marketing programs with a proven track record of driving sales – specifically in setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights.
• In-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA,CVR and Quality Score).
• Prior experience with B2B marketing tactics.
• Experience in search and ad trafficking, ad operations, and pixel management.
• Tech savvy and experienced in using paid search online tracking and management tools (e.g. Adwords, DoubleClick Search, Microsoft Bing Ads, Yahoo! Gemini, and other SEM tools).
• Knowledgeable about current marketing trends, advertising tactics, and CPA business models.
• Familiarity with Online Analytics platforms, preferably Adobe Omniture
• Ability to manage and deliver results in a fast-paced environment.
• Ability to collaborate with peers, vendors, and advertising agencies.
• Ability to analyze and interpret data to make recommendations based on analysis and expertise.
• Ability to make decisions and solve problems while working under pressure.
• Strong, clear and straightforward analytical, verbal and written communication and presentation skills.
• Ability to communicate with all levels of management and company personnel.
• Meticulous attention to detail with the ability to think strategically.
• Advanced knowledge of Excel
• Ability to maintain confidentiality.
• Experience managing a budget.
PREFERRED QUALIFICATIONS
• Knowledge of cable and telecommunications products and services.
• Familiarity with Omniture, Google Analytics, Salesforce.com or other CRM systems, and HTML knowledge
• Familiarity with extracting data from Micro Strategy, or other database systems.
• Familiarity with Ariba purchase order process.
• Experience with managing external agencies
• Develop new strategies for testing, bidding and targeting.
Education:
Bachelor’s Degree in Business, Marketing or related discipline and/or an equivalent experience required.
Related Work Experience Number of Years
Marketing and/or Advertising experience 3
Managing PPC programs 3
WORKING CONDITIONS
Office environment
5% Travel