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Exec Director of Sales, Brands
Storyful
New York, NY, United States
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Company
News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, cable network programming in Australia, and pay-tv distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom.
Job Description
Job Title: Exec Director of Sales, Brands
Location: New York
Exec Director of Sales, Brands
Storyful is a social content company which uses proprietary technology and world-class digital-native journalists to discover, verify and acquire the most relevant and engaging user generated content – across all social platforms, on behalf of brands, agencies and media companies. Our 24/7 social newsroom gives our clients the ability to discover trending, viral content and social insights that help drive real-time story telling and shapes strategies to take advantage of tomorrow’s conversations today.
Storyful was founded in 2010 and is now a subsidiary of News Corp, the global diversified media and information services company.
Description
The Exec Director of Sales role reports directly to the CRO and is responsible for developing new business and managing a sales budget comprised of selling our suite of content marketing solutions to CMOs, Chief Creative Officers, Chief Content Officers, Digital Strategists, Social Teams and Content Strategists, Production Teams, and Brand Managers at Advertising Agencies and direct to Brands. We are looking for a dynamic sales entrepreneur who is client focused with a passion for digital marketing and an in-depth knowledge of the UGC, digital video, social advertising, and branded content / content marketing ecosystem. The ideal candidate will be able to demonstrate a track record of building a book of business from the ground-up as well as executing against a client list that includes Fortune 1000 brands and advertising agencies. Above all else, we are looking for someone that is fascinated with tip-of-the-spear content marketing and a partner enthusiastic about the prospect of building a high-growth business.
Responsibilities
• To be a thought leader on the topics of digital marketing/advertising, user generated content and social media
• Actively participating in the building of sales products based on client needs
• Prospecting, pitching and closing sales
• High volume of sales prospecting, cold calling and sales outreach
• Client account management
• Work with c-level digital and content marketers to sell Storyful’s SaaS offerings as part of a new and exciting content marketing vision
• Presenting the Storyful brand and product offerings in front of client marketers as well as agency teams
• Consistently meet and exceed sales targets
• Provide management with weekly client updates and accurate sales forecasting
• Open doors with key decision makers at clients and agencies
• Bring an entrepreneurial spirit that adds to the culture of a start-up (Storyful), but also an ability to think of the broader context of how business can be expanded within the larger organization (News Corporation)
Skills and Experience Required
• 7+ Years experience in a revenue-focused sales role within the digital marketing/advertising or social software industry
• Leadership skills and an entrepreneurial spirit
• Proven to thrive in a start-up environment
• Proven record of prospecting, growing and managing revenue
• Expertise in the digital marketing ecosystem, including but not limited to UGC, video, brand content, and social
• Bachelor Degree or equivalent experience required
• Strong computer skills, including Excel, PowerPoint, the Google tool-set and other cloud based business tools
• An expansive network of client and agency connections
• Experience using a CRM system
• Strategic Solutions Seller with a Consultative Style
• Expert networking abilities
• Ability to build an extensive list of prospects
• Exceptional business writing skills
• Travel required – up to 20%
Not ready to apply? Connect with us for general consideration.