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B2B Marketing Research Project Manager
Springer
London, , United Kingdom
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Nature Research is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
The B2B Market Research Project Manager is responsible for managing and overseeing the end to-end execution of B2B research projects for multiple business units including display, careers, institutional partnerships and sponsorship. Key aspects include understanding the professional researcher audience, the B2B applications of that audience, key offerings of each business unit, and cultivating a newly formed client-facing marketing research services offering.
Job Description:
• Work with management and marketing teams to develop quantitative and qualitative research to better understand B2B audience segments
• Support overall business and sales efforts-including the development of proprietary research initiatives and routine reporting.
• Develop deep understanding of NPG product portfolio with an ability to ideate and facilitate delivery of client-facing services
• Collaborate with sales on RFPs, providing marketing research to improve client decision-making and fulfill research as needed for client partnerships
• Working with Content Marketing Manager, develop new direct and indirect methods of communicating research expertise to key market segments to drive lead generation
• Monitor new opportunities and trends in the B2B research marketplace, recommending action
• Understand and communicate initiatives in marketing divisions that can be cross-utilized by B2B marketing and sales teams.
• Funnel market intel and manage special projects with Central Marketing and Intelligence Services team
• Present research in both written and oral form to colleagues and clients in smart, compelling and persuasive narratives
• Help develop new research pathways to utilize and leverage existing assets and conceive new services to increase revenue in B2B arenas
• Manage budget goals and allocations for all research activities
• Manage and utilize Scientific American Audience Panel as needed.
• Develop and create relevant surveys for clients, editorial, consumer marketing and ancillary product departments across a wide array of relevant topics
• Organize syndicated research as needed for Scientific American B2B opportunities including managing audience panel
Requirements:
• Solid experience in marketing or market research department (agency experience a +)
• Deep knowledge of quantitative and qualitative marketing research techniques
• Quality-focused with attention to detail and accuracy
• Strong teamwork and collaboration ethic
• Able to manage multiple clients (internal & external) and projects under tight concurrent deadlines
• Excellent communication skills – specifically how to distill issues, manage expectations, act as a trusted advisor and communicate in a timely manner under pressure.
• React to problems proactively and display a solution-driven approach
• Familiar with major forms of syndicated print and digital audience measurement
• Willingness to travel as needed (10%)
• High level of professionalism in demeanor, attitude, communications, and experience.
• Ability to use full suite of major MS Office software (Excel, Power Point, Word, etc.)
• Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, Business or a related field and 5+ years of proven relevant B2B experience.
To apply please attach CV and cover letter, stating your salary expectations.