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Digital Business Analyst
tronc
Chicago, IL, United States
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The Digital Business Analyst is responsible for supporting the Digital Management group as well as Digital Sales Leaders in the company’s markets. The Digital Business Analyst provides reporting and analysis on key digital areas within the company; including but not limited to advertising revenue, inventory management, and product development initiatives. The Digital Business Analyst should be knowledgeable about multiple reporting source tools and have the ability to combine and normalize data from multiple sources. The ideal candidate will possess the ability to effectively communicate the meaning of metrics and results to members of the organization, from sales reps to senior management.
Responsibilities:
• Maintain and develop various routine reports for Digital Ad Operations, Digital Sales, and Digital management
• Produce ad hoc analyses and reports for internal customers
• Investigate situations regarding inventory use and monetization, draw conclusions, and present findings to various stakeholders
• Collect and analyze data to ascertain and evaluate team and company effectiveness
• Work with Digital Ad Sales and Ad Operations to determine anomalies in specific ad orders
• Influence management by supplying analysis that assists in data driven decision making
• Work with Digital Operations and Development to investigate new software and processes to standardize and automate reporting responsibilities and increase capabilities
Qualifications:
• Flexibility and ability to handle changing and competing priorities; ability to manage and prioritize multiple tasks is essential
• Intermediate to advanced proficiency in MS Excel
• Knowledge of DFP and DFP Sales is beneficial
• Ability to learn and use new software tools with minimal training
• Ability to work with a variety of employees in various levels of the organization
• Ability to craft reports and presentations that will clearly relay metrics and the results of analyses to persons in various levels of the organization