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Manager - Retention Marketing
AMC Networks
New York, NY, United States
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OVERVIEW
This position reports to the Director of Retention Marketing and is responsible for engaging and activating our subscriber base to increase lifetime value and growth through loyalty and referral programs. The ideal candidate must be a creative marketer but also data-driven and highly analytical with success in managing retention marketing programs for a direct-to-consumer online subscription product/service.
This is a position that will demand both a keen marketing sense and strong multi-tasking skills to achieve business objectives. The ideal candidate is a team player who is hardworking and motivated by the challenge of exceeding aggressive business targets.
RESPONSIBILITIES
• Build, test and grow loyalty programs to increase retention, driving strategy and testing various benefits and rewards
• Collaborate with the Acquisition Marketing and Customer Service teams to develop new programs that will drive improvements in lifetime value
• Work with other areas of Marketing to coordinate and drive engagement across all channels and segments
• Develop and manage marketing programs to drive engagement of existing members
• Support the Director of Retention in managing and optimizing email marketing and push notification programs
• Create, maintain, evaluate and analyze conversion measurements and performance reporting across numerous engagement metrics
• Lead market research projects on customer behavior, competitive analysis and industry trends to develop strategic and tactical plans to meet marketing objectives
QUALIFICATIONS
• Bachelor’s degree required
• 3 to 5 years retention/customer management with an online subscription business
• Strong knowledge of direct marketing principles and practices a must
• Proven track record of managing loyalty and rewards programs
• Solid understanding of email marketing
• Membership/subscription or other continuity marketing experience a must
• Strong analytical capability
• Deep understanding of and experience with AB/MVT testing
• Excellent project management skills with ability to multitask and work well within a fast paced, tight deadline environment
• Strong interpersonal and written/oral communication skills including excellent business writing and presentation skills
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.