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Senior Director, Sales Development
Comcast
New York, NY, United States
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The Senior Director of Sales Development has a combined love for systems, creativity and business strategy and comes with a solid background in generating revenue through digital marketing initiatives. Through analytics, problem-solving, and cross-functional collaboration, this person will lead overall outbound and inbound demand generation and improve conversion throughout the acquisition and customer lifecycles. This is a high impact position with the ability to directly drive new customers and increase existing business.
Core Responsibilities:
• Develop strategies across all demand gen channels including SEM, SEO, Email, Events, Content Syndication, Lifecycle marketing, User Conferences, Webinars, Referrals and more.
• Oversee regional marketers to create, run and optimize lead generation and lead nurture campaigns in Marketo
• Create best practice processes for regional marketers within Marketo and ensure those processes are followed
• Own reporting on effectiveness of marketing efforts and developing new analytics capabilities that put meaningful data at the center of team decision-making
• Manage agency relationships
• Own lifecycle-stage management of leads/contacts across Marketo and CRM
• Optimize Comcast Spotlight's lead scoring methodology
• Maximize data integrity
• Work with leadership to facilitate the adoption of marketing automation across the organization
• Collaborate cross-functionally to ensure marketing/sales alignment on strategy, resources and KPIs
Job Responsibilities:
• Negotiates complex deals, often at top management level, that affect major aspects of advertising sales performance.
• Continually evaluates and adjusts sales marketing strategies and plans to meet changing advertising and sponsorship sales business landscape, distribution channels, and markets.
• Creates advertising options to stimulate new and continued Advertising Sales spending.
• Implements and enforces approved sales marketing strategies, policies, and procedures.
• Directs Sales/Marketing Managers and staff who execute and support Sales/Marketing programs.
• Supports the Sales force with materials on intended message, collateral, and campaign products/pricing information.
• Evaluates performance of integrated Sales and Marketing programs against desired outcomes.
• Mentors, develops, and directs staff including lower-level management, professionals, and non-exempt employees. Leads and directs groups, providing expertise in the area of Marketing Solutions.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Qualifications:
• Generally requires 12+ years related experience
• Minimum of 7 years in the marketing field
• Masters Degree or Equivalent
• Marketing, Communications / Public Relations
• Experience working cross-departmentally to achieve business results
• Excellent project management skills
• Strong analytical, numerical, and reasoning abilities
• Marketo Certified Expert preferred
• Expert in using Microsoft Excel
• Intermediate knowledge of Microsoft Dynamics or similar CRM
• Well-developed interpersonal skills
• Experience working in a fast-paced environment with minimal guidance
• Results oriented
• Understanding of brand consistency across a variety of media
Comcast is an EOE/Veterans/Disabled/LGBT employer