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Director, SEO
Razorfish
Cleveland, OH, United States
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About Razorfish:
The SEO Director is a senior client management position in the organization responsible for leading a team of senior/junior account managers, as well as managing strategy, campaign management, analysis and P&L for our largest clients.
Job Description:
The SEO Director is a senior client management position in the organization responsible for leading a team of senior/junior account managers, as well as managing strategy, campaign management, analysis and P&L for our largest clients.
Responsibilities:
◦ Managing client relationships, business needs assessments, search engine marketing efforts and client-level P&L for largest clients
◦ Managing account management teams of 3 - 5 people, with ultimate accountability for integrated client results across all relevant products and services
◦ Developing and implementing online search engine marketing strategies to achieve client objectives and supporting account management team
◦ Developing, executing and monitoring effective online marketing campaigns, specifically using search engines as the delivery vehicle for obtaining targeted leads and acquisitions
◦ Performing in-depth quantitative analysis of search marketing campaigns and identifying more advanced analysis areas for analysts
◦ Providing frequent progress reports regarding online marketing efforts and related performance metrics to clients
◦ Contributing to organizational operations beyond basic job requirements (e.g., methodology development, recruiting, process redesign, tool improvements)
Qualifications:
• 6 - 8 years of related industry experience with proven ability as a self-starter
• 3+ years of online marketing, direct marketing and/or related strategy work including campaign development and performance analysis
• 2+ years demonstrated track record of client relationship development and service, with a strong client-service orientation
• Bachelor's Degree at a minimum, MBA is preferred
• Direct experience in SEO, experience in SEM is a plus
• Strong technical aptitude including some ability to understand basic website technologies
• Sound business acumen, financial analysis skills, strategic skills and common sense
• Demonstrated prowess in analyzing and interpreting complex data using advanced Excel
• Proven ability to manage projects to successful completion, multi-task and work within tight deadlines
• Track record of leadership, coaching and mentoring
• Exceptional creative thinking and problem resolution skills that will contribute value in a dynamic, client-centered environment
• Ability to work well in a team, to shine as an individual and to maintain a sense of humor
This is a full-time opportunity based in Atlanta.
Brand
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram. Razorfish. Here for tomorrow.™