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Program Manager, Marketing and Communications
Autodesk
Boston, MA, United States
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The Organization
In Customer Success Services (CS), retaining and delighting our Customers are two of our most important tasks as we focus on driving adoption. We believe in a complete cycle of customer success, improved revenue, and overall company growth.
The CS marketing and communications team are made up of a group of marketing professionals consisting of content managers, digital strategists, and marketing strategists. We not only oversee CS’s internal communications program, but also act as trusted advisors to project teams, and work with our business leads to provide digital content strategy in the distribution of customer facing newsletters and the curation of the Enterprise Customer Hub.
The Role
Here is how you can contribute to our team and our organization:
• You will work with project teams as a marketing business partner to develop strategies for communicating project launch plans to our internal audiences. In this role, you will be a trusted advisor providing guidance and recommendations on types of communications and cadence, as well as identifying types of communications tools to utilize (i.e., FAQs, scripts, training, emails, etc.), and how to target a variety of audiences both internal and externally.
• You will champion and promote the people, ideas, successes, and initiatives within CS through our internal platforms. You will maintain our internal platforms, such as Infosys, for distributing content and partner with communications teams beyond CS to promote the work we do. You will also develop new programs, processes, and platforms for sharing information.
• Building upon the success of the previous year, we are seeking a more formalized way to identify and measure which events and content have the greatest impact on our customers. By partnering with the Customer Success Services team, you will create a marketing framework to drive the cadence of accountablility and standardizations on how we drive awareness of all of CS customer events and Success Stories.
• You will have a focus on quality management; fostering an environment of innovation and demonstrate the ability to articulate a vision of continuous operational improvement as a way of working and managing. As the right candidate, you are a conservative risk-taker, have a high level of ambition, and thrive in an environment of change.
Principal Duties and Responsibilities:
• Manage a program to support the various teams. Provide visibility into the relevant content for both external and internal audiences.
• Manage yearly marketing strategy and goals with Directors.
• Event planning and management for presence at Autodesk University Las Vegas conference and One Team Conference.
• Partner with project teams to create Communications Plans for strategic projects.
• Plan and manage communications calendars, including newsletters, events, and special announcements for both external and internal audiences.
• Manage email marketing platform and analyze campaign data.
• Develop customer and event communication best practices.
• Develop and manage social media programs and build awareness.Manage the Enterprise Customer Hub website by posting content and developing updates.
• Manage the internal Customer Success Services website by posting content and developing updates.
• Create internal communications, including blog posts and email communications.
• Develop Customer Success Stories with project teams to showcase expertise.Create and deliver media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Identify, develop and execute communications strategy for key media contacts and customer references.
Skill Requirements:
• Proven program management skills
• Strong written and verbal presentation and communication skills
• Excel at planning, analytical problem solving, customer/division engagement, execution, and delivery
• Familiarity with email platforms such as MailChimp, Marketo, Emma, etc.
• Demonstrated ability and passion for building successful organizations
• Demonstrated success using critical thinking to formulate strategic direction
• Demonstrated success taking an organization through a period of change and growth simultaneously
• Demonstrated success managing multiple complex projects, juggling competing priorities, and meeting deadlines
• Experience managing and scaling a geographically dispersed support organization
• Strong leadership skills with proven ability to influence inside and outside of the organization at the highest levels to garner support
• Demonstrated success at skillful negotiation and strategy implementation
• Demonstrated success working in cross-functional teams in a dynamic organization requiring flexibility, patience, creativity, and the ability to adjust work style to match audience for unique business solutions and changing and/or conflicting priorities
• Strong written and verbal presentation and communication skills
• Knowledge of design software, including Adobe Creative Suite and video editing tools
Other Requirements:
• Bachelor Degree in Business, Marketing, or equivalent experience
• Up to 25% travel required