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Manager, Social Media
A+E Networks
New York, NY, United States
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Job Description
At A+E Networks, we use social media to build entertainment and further solidify our brand in the cultural zeitgeist. We invest in social communities and connect with our fans on an emotional level, versus just telling people to “tune in” to our shows. We build fan communities because we believe in the power of word of mouth, and there’s nothing more convincing than a fan telling another fan about their favorite show and brand experience. Our philosophy is to drive word of mouth through innovative campaigns and compelling creative throughout the year, not just the programming flight of each series.
We currently have 3 Social Media Manager positions with our A&E, History and Lifetime/LMN/FYI Brands.
A&E
Our A&E brand is just as important as our series, and the candidate will support both in innovative, creative and unique ways. The Social Media Manager will follow campaigns from start to finish, beginning with project announcement, integrating into the production process, launching and keeping our series exciting all year long. Additionally, the candidate will support (ideate and execute) cultural and relevant moments throughout the calendar year to further build our brands and conversations with fans.
History
Our HISTORY brand is just as important as our series, and the candidate will support both in innovative, creative and unique ways. The HISTORY Social Media Sr Manager will follow campaigns from start to finish, beginning with project announcement, integrating into the production process, launching and keeping our series exciting all year long. Additionally, the candidate will support (ideate and execute) cultural and historical moments throughout the calendar year to further build our brand as the authority in the history genre.
Lifetime/LMN/FYI
We invest in social communities and connect with our fans. We build fan communities because we believe in the power of word of mouth, and there’s nothing more convincing than a fan telling another fan about their favorite show and brand experience. Our philosophy is to drive word of mouth through innovative campaigns and compelling creative throughout the year, not just the programming flight of each series. The candidate will support both tune-in and our brand work in innovative, creative and unique ways.
The Social Media Manager will execute strategic social media campaigns from start to finish, beginning with project announcement, integrating into the production process, launch, weekly in season/continuity support, talent outreach and keeping our series and brand exciting all year long.
Qualification Requirements
We’re looking for an awesome candidate with:
• A minimum of 5-7 years experience working in social media marketing
• Must have copywriting and editorial experience
• A passion for social and good understanding about what captures people’s attention and gets people talking
• You MUST love and geek out over history, progressive historical topics and current cultural trends in the world. History and Journalism major/minor is a plus.
• A creative disposition. This is first and foremost a creative job. The manager works directly with agencies, internal creative team, editorial staff, and is responsible for the creative output on a given social campaign
• As we strive to integrate our series and brand in the cultural zeitgeist, experience in editorial disciplines and skill in understanding what drives a good story is desired
• Experience working with the social networks (Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest) to identify opportunities for innovation
• A collaborative disposition. In a discipline that sits at the nexus of brand strategy, marketing, on-air, and PR, the manager will work closely with cross functional departments on their campaigns/projects
• Be able to manage multiple tasks simultaneously under deadline and thrive in a high energy, fast paced environment
• An understanding of analytics and the importance of data as it relates to creative output
• Content creation (Photoshop, video editing) is a plus!
• Experience in community management
**Please include links to social media accounts you have managed in your resume when submitting your application for this role.