This job has expired, please see additional jobs below
Director, Enterprise & Institutional Marketing
McGraw-Hill Education
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Do you have a global perspective and are passionate about succeeding? If so, then let’s talk!
At McGraw-Hill Education, we’re accelerating learning to unlock the full potential of every learner. It’s this vision that sets us apart, contributing to a brighter future where the science of learning improves educational outcomes. We’re harnessing technology to enhance learning, both inside and outside of the classroom, deepening the connections between students and educators to empower greater success.
In fact, we also look for ways to better ourselves. As an MHE colleague, you’ll focus on aligning yourself to four Core Competencies to better anticipate customer needs, more fully engage across our organization, execute with agility and create better products for the educators and learners we touch.
If you’re smart, curious, and passionate about education – join us as we open doors. You’ll work in an enriching, collaborative environment where we create opportunities for learners and celebrate successes. Why? Because learning changes everything.
What will you get out of your career at McGraw-Hill Education?
• You’ll receive a robust compensation package, 401(k) match, medical/dental/optical insurance and more.
• We all need some time to recharge once in a while. All full-time employees are eligible to receive paid time off, in addition to 10 company-paid holidays per year and a generous sick time policy.
• Eager for a personal and professional development fix? Benefit from online educational programs and/or a generous tuition reimbursement program.
• Are you passionate? If so, you’ll be part of collaborative, creative and purposeful teams who have a history of promoting from within.
• Every position at McGraw-Hill Education makes an impact on the future of education.
We have an opening for an experienced, innovative, strategic Director of Marketing, Enterprise Marketing. Does this sound like you?
Reporting to the SVP of Marketing, the Director of Marketing, Enterprise Marketing is responsible for developing and executing the marketing plan for all enterprise offerings and services targeting higher ed institutional audiences (C-Suite administrators, deans, program directors). This individual will gather and synthesize market and customer insights to inform positioning, messaging and go-to-market strategy, while partnering across functions to build a cohesive and differentiated enterprise story. This individual will also lead demand generation efforts and sales enablement activities at the enterprise level, delivering measurable and repeatable impact.
We are looking for a senior-level marketer with demonstrated success in driving highly effective B2B demand generation and conversion for SaaS and/or Service products, combined with integrated and omni-channel marketing campaign experience, a data- and outcomes-based orientation and outstanding relationship and communication skills. The successful candidate will be a strategic thinker and planner, an effective program manager and team leader, and also be willing to help proactively execute key initiatives.
Critical Functions:
• Market and Customer Intelligence: Define and direct/lead primary research and access third party data to inform strategic discussions about the business and ultimately decision-making. Define buyer personas and identify key segments for MHE enterprise platforms and services to drive high engagement rates and pipeline. Routinely assess competitive landscape and dynamics, providing insights and strategies to differentiate MHE enterprise offerings from others in the market. Establish an Board of Advisors made up of key customers and other “friends of the house” to provide ongoing insight and feedback on our enterprise strategies and offers.
• Messaging/Positioning/Thought Leadership: Understand key customer value drivers and leverage this insight to develop and refine compelling narratives and value propositions for MHE enterprise platforms and services. Develop an MHHE enterprise narrative and communicate it to C-level administrators, deans, and program directors at 2yr/4yr institutions. Work with PR team to engage media and industry influencers to reinforce thought leadership and the MHE enterprise narrative. Work closely with enterprise customers and internal MHHE teams to develop white papers and other materials that demonstrate the ability of enterprise solutions to improve student and institutional performance. Partner with Government affairs on policy maker and foundation outreach to improve our influence of the enterprise conversation “upstream” (education policy and philanthropic education investment).
• Demand Generation: Define the go-to-market strategies within the higher education institutional landscape. Oversee creation and execution of multi-channel marketing programs to engage and build audiences and provide measureable ROI. Drive all new product and services launches end-to-end, to build awareness. Identify optimal campaign tactics across channels to drive pipeline and nurture leads through the funnel. Develop, implement and document strategy for ongoing data import, validation, augmentation, and enhancement of the enterprise marketing database. Build and manage budgets and resources effectively; measure programs and campaigns for effectiveness; report on success via traditional and non-traditional measures; demonstrate ROI.
• Sales Enablement: Create and lead a scalable proposal unit and expand identification of target RFI/RFP opportunities. Develop sales tools, training materials, and compelling content and collateral including customer presentations, flyers/brochures and case studies that help our Enterprise Sales team create and close pipeline. Plan and execute in person and virtual events, conference presence and briefings. Work in the field with the enterprise sales team to help develop and close enterprise opportunities.
• Cross-Functional Collaboration: Develop and leverage deep business understanding and strong relationships with key stakeholders to align enterprise platform and service objectives and approaches with core business efforts. Partner with Product, Sales, Marketing and Finance leaders to define the enterprise offers and segments that will present the highest ROI for MHHE. Support Finance teams in forecasting and budgeting enterprise business through the review and assessment of campaign analytics and sales transactions. Influence key partners across the organization to drive success of the institutional channel.
A successful candidate will have:
• A bachelor’s degree, or equivalent work experience; MBA is a plus (but we also love brilliant people who didn't go to business school).
• Eight plus years’ experience in B2B enterprise software, service, and/or SaaS product marketing and demand generation.
• High energy, charismatic, innovative.
• Proven track record in crafting compelling positioning and thought leadership content.
• Demonstrated ability in launching and growing innovative products, preferably with familiarity of the cloud/SaaS space; prior experience at an Ed Tech firm or start-up a plus.
• Excellent people skills; ability to build strong relationships at all levels in the organization.
• Demonstrated experience working cross-functionally, successfully influencing others and implementing new strategies and tactics.
• Must be an independent self-starter with a sense of urgency and a strong desire to demonstrate results.
• Demonstrated creativity, resourcefulness, decisiveness good judgment and excellent problem solving-skills.
• Strong project management skills with an affinity for consistently producing high-quality work and yield with a customer focus.
• Excellent communicator. Ability to define and explain complicated matters in a comprehensive and simplified manner.
• Current on emerging trends and technologies and passionate about the digitally driven consumer decision journey.
• Experience using Salesforce.com and Marketo CRMs.
Next Steps:
• If you’re interested in this position, submit your resume.
• We’ll review your resume, and if you might be a match, we’ll contact you.
• After our first conversation, you may be invited to interview with others at McGraw-Hill Education. This is your time to shine!
• If you’re eager, dynamic and ultimately a good fit, you’ll be afforded the opportunity to change the future of education.
Join a team of those who want to make a difference in education, are intellectually curious and have integrity! We can offer a means for you to achieve the goals you want to accomplish in your career. Please apply – right now – we can’t wait to meet you!
McGraw-Hill Education is an EOE/Male/Female/Disability/Veterans/Sexual Orientation/Gender Identity. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email TalentAcquisition@mheducation.com and your request will be forwarded to the appropriate individual.