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Marketing Manager
AMC Networks
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
OVERVIEW
The Marketing Manager reports to the Director of Marketing, AMC Global and supports AMC and SundanceTV’s worldwide marketing initiatives, focusing on the coordinated promotion of AMC and SundanceTV’s flagship programs outside of North America. The Marketing Manager serves as operational liaison with AMC and SundanceTV domestic and AMC Studios, managing the collection and delivery of promotional assets for new original series. Additionally, the Marketing Manager works closely with the AMC Networks International regional marketing teams to maximize the exposure of AMC’s shows, ensure branding consistency and integrity of series positioning, drive ratings and strengthen affiliates’ satisfaction with the channel and its programming. The Marketing Manager also supports AMC’s and SundanceTV’s social and digital activity, monitoring regional properties to ensure new content is appropriately featured, brand consistency is maintained and help structure global initiatives.
RESPONSIBILITIES
• Act as central point at AMC Global/SundanceTV Global to collect marketing assets from AMC studios and other distributors for new original series.
• Ensure seamless distribution of assets to AMC Networks International’s regional marketing teams, providing information on authorized use, release time frames any possible restrictions.
• Ensure coordinated asset use across multiple departments (Affiliate Marketing, PR, On-Air, Digital) and organize effective stunts around these assets.
• Monitor use of AMC and SundanceTV marketing assets across own (websites, social media) and affiliate platforms.
• Regularly create standard sales materials. Leverage knowledge of forthcoming series assets and planned use to identify potential opportunities and best communicate and monetize with affiliates, both existing and prospective.
• Monitor regional community management and fan engagement.
• Support roll out of coordinated digital initiatives.
• Support regional marketing projects and plans; monitor timelines, review plans and assets, deliver needed materials and support executions. Track execution of local marketing plans, produce reporting documents.
• Ensure maximum cross-promotion on all AMNCI platforms: on-air and digitally.
• Monitor effective use of assets across regions/platforms/affiliates
• Centralize requests for assets/approvals from AMCNI regional teams and third-party distributors.
• Upload programming and promotional assets to affiliate extranet website.
• Help arrange custom series activations, such as set visits, junkets, VIP trips, pre-screening events and presence at local events or conferences (trade or consumer)
QUALIFICATIONS
• Bachelor’s degree or equivalent.
• 5+ years relevant industry experience.
• Strong communication and writing skills – a second language is a plus.
• Strong project management and organizational skills; must be able to prioritize.
• Proficient in social media and digital platform management and analytics.
• Accuracy/detail oriented.
• A passion for the entertainment and television space.
• Solid understanding of and experience in affiliate marketing, ideally at an international television programmer.
• Strong organizational skills.
• Ability to be a team player.
• Ability to function in a cross-cultural environment.
• Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.