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Regional Director, Sales Marketing
Comcast
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
Responsible for providing direction and leadership for the Marketing
Solutions department. Develops and influences Marketing plans, sales,
and pricing packages to be presented by Advertising Sales team in order
to maximize advertising revenue. Develops Marketing campaigns and
advertising products to enhance and maximize advertising revenues. Works
with Advertising Sales to target audiences and increase advertising
spending to contribute to Advertising Sales team's bottom line.
Influences and integrates business strategy. Creates and monitors
department budget, spending, and forecasting. Leads project groups as
well as the department's lower-level management, professionals, and
non-exempt employees.
Core Responsibilities:
• Assists in the creation of integrated sales and marketing programs.
• Develops marketing campaign strategies in conjunction with related
departments. Identifies new and current markets with the greatest sales
revenue potential and develops and implements sales marketing programs
that serve these customers. Customizes solutions to include content
creation, consumer sweepstakes, and on-air enhancements.
• Creates advertising options to implore new and continued Advertising
Sales spending.
• Assists in creating marketplace sales strategy for key properties.
• Supports the Sales force with materials on intended message,
collateral, and products/pricing information of campaigns.
• Works extensively with Account Executives as well as Advertising Sales
management to pursue and close most difficult and strategic accounts.
• Evaluates performance of integrated Sales and Marketing programs
against desired outcomes.
• Mentors, develops, and directs staff including lower-level management,
professionals, and non-exempt employees. Leads and directs groups,
providing expertise in the area of Marketing Solutions.
• Consistent exercise of independent judgment and discretion in matters
of significance.
• Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelors Degree or Equivalent
• Marketing, Communications / Public Relations
• Generally requires 10+ years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer