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Coordinator, Social Media Paid Strategy (Temporary)
A+E Networks
New York, NY, United States
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Job Description
This Coordinator, Social Media Paid Strategy is responsible for assisting in the development and execution of paid social media strategy and analytics across A&E, HISTORY, FYI, and Lifetime. This person will report into the Manager of Paid Social Media.
• Work with Manager on translating overall marketing strategy to actionable paid social strategy
• Assist in the development and project management process of all paid social media initiatives
• Act as an internal liaison between Social, 45th and Dean, and Brand Creative for creative requests, asset gathering, copywriting, and strategizing
• Write and manage social copy/creative calendars for all paid social campaigns
• Help with ideation of custom creative opportunities for paid social campaigns
• Coordinate with external agencies on the execution, reporting and legal of paid campaigns
• Manage all campaigns with appropriate community manager to ensure campaign assets are posted in a timely fashion
• Help to compile and track performance and benchmarks of campaigns, creating digestible reports and sharing relevant information with internal teams
• Research and share new industry trends, competitive paid social wins and keep up to date with new platform offerings
• Understanding of social media analytics and the ability to pivot strategically based on performance
Qualification Requirements
Candidate must meet the following:
• 1-2 years of digital marketing & social media marketing experience, with strong preference for specialization in entertainment marketing or social media
• Agency or agency management experience, specifically with media planning and execution
• Self-motivated, extremely detail oriented and independent worker with strong track record of cross-functional collaboration
• Pervasive positive attitude despite the challenges of juggling multiple projects, teams, and personalities
• Passion for pop culture and television