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Product Marketing Manager, Anatomy & Physiology
Pearson
San Francisco, CA, United States
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Description
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.
Position Overview:
Higher Education is changing rapidly, with new course models emerging around the world and advancements in technology that make it possible to create new digital solutions for teaching and learning. In this fast-paced environment, the role of Product Marketing Manager has never been more critical.
As a Product Marketing Manager, you will deliver compelling value propositions, product stories and messages for the critical Higher Education markets of Anatomy & Physiology on a global scale Through gathering and utilizing customer insights, you will position products and service, develop personae, inform global product strategy and branding decisions. Working with your counterparts around the globe, you will translate the Pearson into product marketing plans and launch innovative digital and content solutions.
Position Responsibilities:
• Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share.
• Define product audience and develop personae to inform product development and campaign strategy.
• Develop product attributes into value propositions, marketing messages, as well as sales training and support material for addressable markets.
• Conduct comparative analyses of internal and competitive offerings in order to better position our products and campaigns.
• Develop and manage the execution of a global product marketing plan with well-defined success metrics, in collaboration with Creative, Brand, and country marketing teams.
• Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for key products and product categories, for use by sales and marketing in all geographies.
• Preserve brand fidelity and delivering a consistent approach to branding and customer experience across all product categories.
• Manage market development programs (class tests, pilots, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities.
• Partner with market research, learning design and efficacy teams to measure and promote the value of our solutions for learners and educators.
• Establish key product priorities with the marketing teams in key geographies (i.e., North America), and provide product training to ensure successful local marketing sales efforts.
• Maintain a customer relationship management database to track participants and targets in Product Marketing programs.
• Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams.
• Travel as needed to conferences, events, and campuses within the US to inform market knowledge, product and campaign strategy, as well as to contribute to increases in revenue and digital registrations.
Qualifications
• Undergraduate degree required
• 2-4 years of relevant experience, such as:
◦ Prior position in publishing or educational technology, with emphasis on developing, promoting, or selling digital solutions; or
◦ Prior position in product marketing
◦ Prior position in education, with emphasis on analyzing data and developing course solutions
• Aptitude for learning new technologies quickly
• Excellent data analysis skills
• Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
• Learner obsessed, putting the learner at the center of all work
• Critical thinker and problem solver who is motivated to seek data to inform his or her work
• Outstanding team player able to earn cross-functional/cross-geographic team confidence through thought leadership and influencing skills
• Proficient in Microsoft Office (Excel, Word, PowerPoint)