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Digital Program Director
iHeartMedia
Richmond, VA, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
The Digital Content Director is ultimately responsible for meeting digital audience goals as set by the company, while overseeing the digital operations, content, and social media strategy of all iHeart radio stations/digital assets in Richmond, Virginia.
Responsibilities:
• Analysis of metrics and diagnostics to shape strategy. Working with Programming, Marketing and Promotions to create and program brand-appropriate content to drive digital audience and user engagement.
• Working with on air talent and related staff to expand their show digitally and socially.
• Finding innovative ways to use our digital properties to grow terrestrial ratings.
• Managing a team of Digital Content Directors and Producers.
• Working with Program Directors and on-air talent to strategize the most effective use of on-air inventory to grow digital audience.
• Working with Digital to ensure that local sites are in line with national digital priorities. This includes finding new ways to evolve the symbiotic relationship of using national assets to grow local audience and vice/versa.
• Working closely with Integrated Sales to find on-brand ways to monetize our digital audiences.
• Owning digital marketing: marketing our stations through our own sites, ultimately overseeing social media programs and, where available, working with marketing directors/PDs to place online advertising buys.
• Developing and execution of social media strategy.
• Along with PDs and Marketing Directors, develop and maintain a long-term editorial and promotional calendar for each stations site.
• Identifying content partnerships that could be beneficial to the brands and working through the right channels to pursue appropriate avenues.
• Implement sales packages and oversee digital elements across our brands and be able to quantify displays on our sites. Also use XAd and IHeart Display for ads and marketing campaigns
Qualifications:
• A minimum of 3+ years professional experience working in some form of digital content creation and graphic design including proficiency with HTML, CSS, Javascript and the Adobe Creative Suite: specifically Photoshop, Dreamweaver, Illustrator & Premiere.
• Experience working within a Content Management System.
• Experience working in radio programming and/or marketing a plus.
• Must be an idea factory, always coming up with new ways to keep content fresh.
• Strong knowledge of pop culture and current events.
• Must be highly organized with very strong communication skills.
• The ability to work quickly and shift gears on a dime to capitalize on traffic opportunities.
• The ability to work night and weekend hours to cover breaking news and station events to capitalize on traffic opportunities.
• The ability to utilize both problem solving and creative thinking skills to determine solutions for programming and sales initiatives.
• Must be a self-starter who excels at working independently, with a proven track record of independent judgment and decision making.
• Strong background and fluency in social networking and online marketing. Omniture Site Catalyst and Ando experience a plus.
• Video editing experience a plus.
• Willing to multi-task and work beyond the job description, including off hours when applicable.
Education:
• College Degree, preferred
• Certification: Windows Certification