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Resale Marketing Co-ordinator
Live Nation Entertainment
Melbourne, , Australia
Job Details - this job has expired, please see similar jobs below
Ticketmaster is the world's leading ticketing company. With offices in Melbourne, Sydney, Brisbane, Adelaide, Perth and Auckland, Ticketmaster Australasia provides exclusive ticketing services for venues and events across both Australia and New Zealand. Our clients receive state of the art ticketing services including fully integrated inventory management, access control and online ticket delivery, enabling patrons to enjoy faster and easier access to events across the country.
Responsibilities:
We are seeking an experienced Marketing Coordinator role to support promotion of buying and selling tickets through Ticketmaster Resale. This role has a strong emphasis on paid advertising, email marketing, and reporting and analysis. This position is responsible for the implementation of a range of marketing programs. These include the Resale Internet site, regular email communications and database and social media marketing. Also utilised, but to a lesser extent are a range of offline marketing programs including outlets, advertising, contact centre, promotions and competitions.
Specific responsibilities will include:
Paid Advertising
• Develop and maintain PPC campaigns, particularly across Google, Bing and Facebook
• Execute on paid advertising strategies for buyers and sellers
• Monitor major campaigns during high-impact sales
• Provide regular reporting and analysis on ROI
Email marketing
• Manage email schedule across AU and NZ
• Create email templates and write content
• Export lists and segment relevant buyer/seller data
• Coordinate scheduling, delivery and evaluation of campaigns
Additional Reporting and Analysis
• Adhoc database queries - marketing support
• Weekly reporting and analysis of campaigns and marketing activity
• Report on site activity, benchmark against competitor analysis and provide plans for improvement
Furthermore strong communication skills and a self-starter will be of importance in this role. Please apply with a cover letter and resume.